HUDDLE UP WITH THE HEART OF TYSON GROUP
Teamwork. Collaboration. Synergy.
Founder. Leader. Visionary.
We consider Lance a born entrepreneur and self-starter. Through passion and grit he has become an authority in the sales world with a zeal for developing strong business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. Over the past two decades he has followed his passion for developing strong business leaders and their salespeople by tapping into his natural ability to connect with others and foster and environment for learning and coaching.
After leaving school to start his first business, Lance took over several Dale Carnegie Training operations in the Midwest. He started with Cleveland then moved on to Columbus, and eventually took over the Cincinnati and Indianapolis marketplaces. Under his leadership, these marketplaces experienced 23 recent growth to become the largest Dale Carnegie Training operations. In 2010, Lance sold his interest in Sale Carnegie and formed PRSPX in Dublin, Ohio to help clients build effective sales ecosystems. PRSPX has since been restructured as Tyson Group to provide services to assess sales teams, diagnose their needs, and equip them to be better salespeople and leaders. Our focus at Tyson Group is to assess and diagnose your sales team and propose solutions specific to the needs of your organization to deliver maximum results. We have hired only the best experts who have decades of experience in sales, in the healthcare, manufacturing, technology, financial services, insurance, professional services, and professional sports industries.
We aren’t just a company that provides training—we are a partner that provides solutions.
If you would like more information regarding speaking, consulting, or working with Lance, please get in touch
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DIRECTOR OF CLIENT ACTIVATION
After relocating from the East Coast with her family to Ohio, Sian (pronounced like Sean) Valentine was looking for a new challenge. While waiting for the right opportunity, she took on the role of team manager for her son’s hockey team. It was during that time that she met Tyson Group President and CEO, Lance Tyson. Lance realized that Sian’s 15 years as an HR Consultant and Project Manager could be a valuable resource for his growing company.
Initially charged with managing Lance’s calendar and assisting with correspondence, Sian’s role quickly evolved from Executive Assistant to Corporate Communications. As the liaison to the CEO, her role included planning, analysis, scheduling, teamwork and communication.
As Director of Client Activation, Sian will deliver and oversee overall relationship management and contract fulfillment for a portfolio of clients. With a deep understanding of client goals and objectives, responsibilities will include on-boarding clients, oversight of assessments and assessment coaching, preparation for instructor-led training and virtual sessions. In addition, she will oversee the other members of the Client Activation Team to make sure that all deliverables are provided with the highest level of quality. This position will work closely with all members of Tyson Group to ensure we deliver best-in-class service.
VP OF TRAINING & STRATEGY
Allison Schuller joined the Tyson Group team in July 2011. After working on every project in the company and moving her way up the ladder, she was given account management responsibilities to support client needs and organize the logistics of our strategic partnerships. After maximizing her training and education opportunities, she earned a Sales Talk Championship, was given a hard sales goal and transitioned to a Business Development Specialist position. As a BDS, she worked closely with one of our clients to tailor accelerated professional development solutions for organizations.
Proving her skills yet again, Schuller was promoted to Account Executive where she was tasked with selling Tyson Group services to prospects. Allison quickly proved that she had not only the drive to be a success in sales, but also that she could impart her experience as an effective sales trainer.
As the VP of Training and Strategy, Allison will focus on scaling the business by developing a new department of professional instructors, helping them to build and diversify their own skills, and match their talents with the needs of Tyson Group’s client base.
Allison hails from Harvard on the Hocking and is a 2009 graduate of Ohio University. After a short stint living abroad, she earned a degree in International Studies and is a certified Dale Carnegie Instructor. When Allison isn’t at work, you’ll find her with friends or outside playing with her dogs. She enjoys staying active and pursuing her true passions: traveling and cooking.
VP OF BUSINESS DEVELOPMENT
Gina Beltrama began working with Tyson Group in 2018 to develop new business opportunities. As an experienced salesperson, she specializes in creating, cultivating, and fostering new (and existing) relationships. With a background in sports selling (tickets, suites, and partnerships), her prior experience with the Dallas Cowboys, San Francisco 49ers, Super Bowl 50 and Topgolf were a natural fit as a Senior Director of Business Development.
In her 2 years with Tyson Group, Gina has increased overall revenue by almost 24%, exceeded her 2019 goal by over 29%, and accounts for over 37% of total revenue since coming aboard. With the current business climate, Gina has found opportunities to partner with new and existing clients with an innovative approach to help them continue to build strong sales teams.
As the VP of Business Development, Gina’s goal is to ensure that Tyson Group exceeds our clients’ expectations and provides support to help them maximize their sales and sales leadership talent. In alignment with Tyson Group culture and philosophies, she will also be responsible for continued growth for the company.
Gina resides in Northern California. She loves to spend her time away from Tyson Group with her family and two sons. She has no free time due to said small people, though she does enjoy a good yoga class and a Peloton ride.
Director of Business Development
Brandon is the newest addition to Tyson Group, bringing 14 years of sales experience with him. Over the course of his career, Brandon has held multiple leadership roles at some of the most prestigious sports and entertainment organizations. This gave him the great opportunity to learn every aspect of the sales process, maintaining and managing large books of business, and leading high performing sales teams. Fun fact, Brandon has been a student of Tyson Group for the past decade!
As Director of Business Development, Brandon is responsible for being a reliable resource to sales leaders across all industries, as well as showcase Tyson Group best practices.
Brandon resides in Somerset, New Jersey with his family. Outside of quality time with his wife and children, he thoroughly enjoys the outdoors and hanging out with friends..
For over 15 years Amir Hill has helped top sales teams, in various industries, realize tremendous success by harnessing: passion for sales, development of leaders and artful cultivation of relationships. Currently, Amir is focused on developing additional and creative revenue streams at Tyson Group.
Since 2005, Amir has worked with several top brands, especially in the areas of sports and entertainment, helping drive over $25M in partnership revenue. Additionally, Amir has found success as an entrepreneur starting and being involved with several start-ups. Using his ability to create relationships and drive sales revenue he has built businesses in several categories including: Marketing and Sponsorship, E-commerce and Digital Solutions, Consulting, Retail Merchandising and Event Management.
Amir considers himself a “dual citizen” with roots in both Minneapolis, MN and Cleveland, OH. A proud alumnus of The Ohio State University, Amir currently lives in Columbus, OH with his wife and two daughters..
TRAINER & COACH
Dan Rosenthal joins the Tyson Group with more than a decade of experiences leading sales teams, developing top tier talent, accelerating sales efforts and setting industry revenue records at some of the premier brands across sports and entertainment.
Most recently, Dan was the Vice President of Premium Sales for On Location Experiences. At On Location, Dan was responsible for building the high performing sales team while developing sales strategies for the Super Bowl, Masters tournament, and NCAA Final Four which ignited the organization’s significant growth.
Previously, Dan spent time as a sales executive with Madison Square Garden and the New York Yankees, where he was responsible for all premium seating and suite sales revenue. During his time at these organizations, he successfully negotiated some of the largest hospitality deals in each company’s history, established the first ever Yankees Inside Sales team, and advanced the careers of over 100 people. Dan began his career as a top performing seller with the Cleveland Cavaliers.
Jessica has been with Tyson Group since 2007, working her way up from Inside Sales Representative to Director of Demand Generation to Director of Account Management, and now to Vice President. This has given her the unique opportunity to learn every aspect of the sales process, build a book of business, manage a staff and maintain client relationships.
As Vice President, Jessica is responsible for our Account Management department as well as social media oversight. She will continue to use her vast experience to grow and develop young talent and work directly with our clients to ensure that they are happy and satisfied with their service.
Jessica resides in Dublin, Ohio with her family. She loves to spend her time away from Tyson Group with family and friends, keeping active, reading, and cooking.
TRAINER & COACH
Moni started with Tyson Group in August 2019. She brings nearly a decade of experience as a Sales and Business Development Executive for the Miami Dolphins and Hard Rock Stadium, where she served as Vice President of Ticket Sales, spearheading business and membership development as well as group sales and all new season membership sales.
In her prior role as the Director of Ticket Sales, Moni managed all new season membership sales. She previously worked as Manager of Membership Development, responsible for the recruiting efforts and development of the entry level sales team and oversaw more than 30 staff promotions. Moni also has held roles as Account Executive of Membership Development and Premium Sales Account Manager.
At Tyson Group, Moni works with clients in professional sports and entertainment to assess their strengths and provide on-site coaching and training.
Moni is a University of Vermont graduate and currently resides in South Florida with her husband, Ray and her son, Julian.
VP OF FINANCE
Born and raised in Plymouth Meeting, Pennsylvania, Lisa graduated from Chestnut Hill College with a Bachelor of Science in Marketing in 1991. She worked as a Customer Service Manager for Genuardi Supermarkets from 1986 through 2001 when she took a break to raise her children.
Lisa moved to Ohio with her family in 2002 with her husband, Lance, and their 3 sons. When not in school, the boys are actively involved in youth hockey.
Lisa’s favorite pastimes are reading, traveling and spending down time with her family.
Lisa manages the daily bookkeeping and administratively supports the Tyson Group staff.
TRAINER & COACH
“You get the best effort from others not by lighting a fire beneath them, but by building a fire within.”– Dr. Bob Nelson
Sheila’s success comes from vision, drive and support. She prides herself on helping people see their potential and what should be or could be.
During her 24-year career in Performance Improvement, she has served as a Trainer, Salesperson, Director of Instruction, Sales Manager, and as a Master Trainer. Her broad industry experience includes pro sports, financial, manufacturing, medical, energy, Federal Government, and Defense.
Sheila received her degree in Behavioral & Social Sciences from University of Maryland. She enjoys spending time with her 3 sons, Conor, Garrett and Ronan. She loves reading, crossword puzzles, traveling, walking and playing tennis with her husband, Chris. She did not know how to play tennis before and her husband has been a patient and encouraging coach!
TRAINER & COACH
Traci Tigue is an uncommon mixture of serious business and a lot of fun. She takes her business very seriously… and she has a blast doing it.
“My purpose,” says Traci, “is to get people, teams and organizations to the next level of performance through the resources of Tyson Group.” Through her intense fuel driven teams, each touch with a prospect has the capability to accelerate the performance of an organization and impact their business model, sales teams and revenue. Because of that, we must be on point.
Tigue comes from a background of building, leading, training and accelerating sales and best practices for departments and organizations; both in the corporate world, Dale Carnegie Training (DCT), or in Education, SMART Technologies. This is where she excels; she broke sales records, and recruited and led nationally recognized award winning teams. She has consistently found herself in the role of trainer, innovator, speaker, salesperson and manager for most of her life; whether it has been leading teams, building departments or establishing companies, she has been the architect and the builder. Tigue is still actively training for DCT.
With a degree from Bowling Green State University this Falcon loves taking on adventures like traveling, hiking, boating, warrior dashes, half marathons, and triathlon racing. Traci is constantly expanding her own horizons as part of her own personal push. The best part is that Traci does business the way she does life. Her enthusiasm is contagious. When you work with her, you will find your horizons expanding too. Traci lives in Cleveland, OH with her husband Russ, their daughter Harper and their beloved pooch, Paulee.
Larry Prevost serves as Tyson Group’s Technical Director, providing support and direction for the group’s internal IT infrastructure. Prevost worked with Tyson on several earlier projects as well. In addition to providing continued web administration and support, Prevost built a network and systems infrastructure for Tyson’s earlier call center project. He’s provided services to maintain client’s data security and front line support for cloud utilities, CRM services, and data maintenance services.
Prevost also worked with Tyson on several marketing projects. He continues writing content for marketing programs, managing email campaigns, and managing social media programs.
Prior to joining Tyson, Prevost worked in the high-tech industry. His background includes designing mass storage systems, creating manufacturing testing processes, and providing technical support for supercomputer systems. In addition, Prevost has served as a database administrator, performed programming support for business intelligence systems, and pre-sales engineering support for enterprise class data storage systems.
Larry Prevost has been a part of the training industry since 2000. He’s been a Dale Carnegie instructor and has spent over a decade coaching teams from a variety of organizations to higher performance. He’s also been a member of Toastmasters International, serving the organization as an officer in several leadership positions. While in Toastmasters, he designed and performed several local speaking programs for schools and non-profit organizations.
In his spare time, Prevost enjoys running and has run over 40 marathons. He graduated from MIT with a Bachelor of Science degree in Electrical Engineering.
VP OF FUN
Bella was born in Columbus, Ohio on May 2, 2016. She lives at home with her parents and three brothers. When she isn’t working to enhance Tyson Group company culture, she loves to take long walks in the neighborhood, snuggle in front of the fire, and play catch with her family. Bella avoids smelly hockey gear and hockey sticks at all costs.
Unleash the Potential of Your Sales Team
Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.