HUDDLE UP WITH THE HEART OF TYSON GROUP
Teamwork. Collaboration. Synergy.
Founder. Leader. Visionary.
We consider Lance a born entrepreneur and self-starter. Through passion and grit he has become an authority in the sales world with a zeal for developing strong business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. Over the past two decades he has followed his passion for developing strong business leaders and their salespeople by tapping into his natural ability to connect with others and foster and environment for learning and coaching.
After leaving school to start his first business, Lance took over several Dale Carnegie Training operations in the Midwest. He started with Cleveland then moved on to Columbus, and eventually took over the Cincinnati and Indianapolis marketplaces. Under his leadership, these marketplaces experienced 23 recent growth to become the largest Dale Carnegie Training operations. In 2010, Lance sold his interest in Sale Carnegie and formed PRSPX in Dublin, Ohio to help clients build effective sales ecosystems. PRSPX has since been restructured as Tyson Group to provide services to assess sales teams, diagnose their needs, and equip them to be better salespeople and leaders. Our focus at Tyson Group is to assess and diagnose your sales team and propose solutions specific to the needs of your organization to deliver maximum results. We have hired only the best experts who have decades of experience in sales, in the healthcare, manufacturing, technology, financial services, insurance, professional services, and professional sports industries.
Bestselling Author of Selling is an Away Game, Lance’s first in a series of five books on selling just released. Igniting Sales EQ, is available today and has already become a best seller in multiple categories on Amazon, including Sales & Selling and Personal Success in Business.
We aren’t just a company that provides training—we are a partner that provides solutions.
If you would like more information regarding speaking, consulting, or working with Lance, please get in touch today.
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DIRECTOR OF CLIENT ACTIVATION
After relocating from the East Coast with her family to Ohio, Sian (pronounced like Sean) Valentine was looking for a new challenge. While waiting for the right opportunity, she took on the role of team manager for her son’s hockey team. It was during that time that she met Tyson Group President and CEO, Lance Tyson. Lance realized that Sian’s 15 years as an HR Consultant and Project Manager could be a valuable resource for his growing company.
Initially charged with managing Lance’s calendar and assisting with correspondence, Sian’s role quickly evolved from Executive Assistant to Corporate Communications. As the liaison to the CEO, her role included planning, analysis, scheduling, teamwork and communication.
As Director of Client Activation, Sian will deliver and oversee overall relationship management and contract fulfillment for a portfolio of clients. With a deep understanding of client goals and objectives, responsibilities will include on-boarding clients, oversight of assessments and assessment coaching, preparation for instructor-led training and virtual sessions. In addition, she will oversee the other members of the Client Activation Team to make sure that all deliverables are provided with the highest level of quality. This position will work closely with all members of Tyson Group to ensure we deliver best-in-class service.
VP OF TRAINING & STRATEGY
Allison Schuller joined the Tyson Group team in July 2011. After working on every project in the company and moving her way up the ladder, she was given account management responsibilities to support client needs and organize the logistics of our strategic partnerships. After maximizing her training and education opportunities, she earned a Sales Talk Championship, was given a hard sales goal and transitioned to a Business Development Specialist position. As a BDS, she worked closely with one of our clients to tailor accelerated professional development solutions for organizations.
Proving her skills yet again, Schuller was promoted to Account Executive where she was tasked with selling Tyson Group services to prospects. Allison quickly proved that she had not only the drive to be a success in sales, but also that she could impart her experience as an effective sales trainer.
As the VP of Training and Strategy, Allison will focus on scaling the business by developing a new department of professional instructors, helping them to build and diversify their own skills, and match their talents with the needs of Tyson Group’s client base.
Allison hails from Harvard on the Hocking and is a 2009 graduate of Ohio University. After a short stint living abroad, she earned a degree in International Studies and is a certified Dale Carnegie Instructor. When Allison isn’t at work, you’ll find her with friends or outside playing with her dogs. She enjoys staying active and pursuing her true passions: traveling and cooking.
VP OF BUSINESS DEVELOPMENT
Gina Beltrama began working with Tyson Group in 2018 to develop new business opportunities. As an experienced salesperson, she specializes in creating, cultivating, and fostering new (and existing) relationships. With a background in sports selling (tickets, suites, and partnerships), her prior experience with the Dallas Cowboys, San Francisco 49ers, Super Bowl 50 and Topgolf were a natural fit as a Senior Director of Business Development.
In her 2 years with Tyson Group, Gina has increased overall revenue by almost 24%, exceeded her 2019 goal by over 29%, and accounts for over 37% of total revenue since coming aboard. With the current business climate, Gina has found opportunities to partner with new and existing clients with an innovative approach to help them continue to build strong sales teams.
As the VP of Business Development, Gina’s goal is to ensure that Tyson Group exceeds our clients’ expectations and provides support to help them maximize their sales and sales leadership talent. In alignment with Tyson Group culture and philosophies, she will also be responsible for continued growth for the company.
Gina resides in Northern California. She loves to spend her time away from Tyson Group with her family and two sons. She has no free time due to said small people, though she does enjoy a good yoga class and a Peloton ride.
VICE-PRESIDENT OF TALENT SOLUTIONS
Joe brings over 25 years worth of experience in selling and thought leadership, helping sales leaders across even the most treacherous talent competition landscapes select and hire the right sales talent for the right selling profile. He is driven to leverage his deep expertise in data analysis, talent consulting, sales processes, and strategy to improve personal and organizational sales performance.
Since 2010, Joe has worked with sales leaders across the globe in various industries, helping to align their sales- and client-facing talent to best execute their go-to market strategies. In addition, Joe works with human resource organizations to leverage Assessments and Talent Solutions—improving the effectiveness of hiring, development, retention, and career progression.
DIRECTOR OF BUSINESS DEVELOPMENT
Brandon is the newest addition to Tyson Group, bringing 14 years of sales experience with him. Over the course of his career, Brandon has held multiple leadership roles at some of the most prestigious sports and entertainment organizations. This gave him the great opportunity to learn every aspect of the sales process, maintaining and managing large books of business, and leading high performing sales teams. Fun fact, Brandon has been a student of Tyson Group for the past decade!
As Director of Business Development, Brandon is responsible for being a reliable resource to sales leaders across all industries, as well as showcase Tyson Group best practices.
DIRECTOR OF BUSINESS DEVELOPMENT
Upon graduating from the University of Arizona with a degree in Sports Management, Josh accepted a position at the Phoenix Suns’ new business team, where he focused on selling season tickets, group tickets, and premium hospitality for the NBA’s Phoenix Suns and WNBA’s Phoenix Mercury. During his time as an Account Executive, he was #1 in both membership sales and new season ticket sales revenue.
In June of 2014, only two years from his first day of employment at the Suns, he was promoted to the Manager of the New Business Development program—one of the fastest leadership ascensions in the department’s history. He spent three seasons in that role recruiting, training, leading, and developing the entry level sales consultants. During his tenure, Josh grew the sales staff from fourteen to nineteen members, while helping more than forty people get promoted to senior level positions within sports teams all over the country.
Since his time with the Suns, Josh has spent the last three years partnering with several organizations in the sports business industry, focusing on sales training, leadership development, and talent management. He has worked with teams in the NFL, NHL, NBA, MLB, NCAA, WNBA, NCAA, NASCAR, and the ECHL.
Josh currently resides in Phoenix, AZ. In his free time, he enjoys traveling, working out, being outside, and trying new restaurants with friends.
DIRECTOR OF EXECUTIVE OPERATIONS
Erin began her career at BMW Financial Services, working in their Learning & Development department. It was there that she realized her love of corporate training and development, and after two years, she moved on to join Dale Carnegie Training of Central Ohio as their Director of Client Services.
As a lifelong learner herself, she decided to leave Dale Carnegie after six years in order to return to school to become a nurse. Upon graduating from nursing school, Erin has worked at Springfield Regional Medical Center, in both their Cardiac and ICU Stepdown Units. During this time, Erin continued to be involved with Dale Carnegie training, serving as a Dale Carnegie Course instructor. Erin joined the Tyson Group in April of 2021 as the Director of Executive Operations.
TRAINER & COACH
Moni started with Tyson Group in August 2019. She brings nearly a decade of experience as a Sales and Business Development Executive for the Miami Dolphins and Hard Rock Stadium, where she served as Vice President of Ticket Sales, spearheading business and membership development as well as group sales and all new season membership sales.
In her prior role as the Director of Ticket Sales, Moni managed all new season membership sales. She previously worked as Manager of Membership Development, responsible for the recruiting efforts and development of the entry level sales team and oversaw more than 30 staff promotions. Moni also has held roles as Account Executive of Membership Development and Premium Sales Account Manager.
At Tyson Group, Moni works with clients in professional sports and entertainment to assess their strengths and provide on-site coaching and training.
Moni is a University of Vermont graduate and currently resides in South Florida with her husband, Ray and her son, Julian.
TRAINER & COACH
Jennifer Cassidy joined the Tyson Group in August of 2021. She has more than 20 years expertise in training executives, managers, supervisors, senior military officers and their civilian counterparts. She became a certified trainer in 2000 and continued to deliver training during her 20-year military career. Her clients include Ford Motor Company, Capital One, AAA, Discover, Lockheed Martin, Northrup Grumman, Starbucks, Pfizer, Cisco, the World Bank, D.C. government, and many federal government agencies. She is a certified virtual trainer and producer.
Between active-duty service commitments, Jennifer was a Professional Pharmaceutical Sales Representative for Pfizer, Inc. Later in her career, she was a change management consultant and executive coach for senior executives of the Infomatics Division of Pfizer.
A retired Air Force colonel, Jennifer served as a Public Relations Officer, training general officers and senior Department of Defense civilians to develop and deliver messages to Congress, national and international news media, and the public. As a consultant, she created strategic and tactical communication plans and developed a training and coaching program for the Kingdom of Saudi Arabia Military Office of Defense. Jennifer was an Operations Manager for Amazon, leading her team in opening a brand-new 1.25 million square foot facility near Baltimore, MD.
Jennifer has a B.A. in Communications from Penn State University, an M.A. in Public Relations from Webster University (St Louis , M0) and a Certificate in Training and Human Development from U.C. Berkeley.
Jennifer resides in Annapolis, Maryland with her three cats. In her free time, she enjoys spending time outdoors, hiking, biking, and traveling. She’s also an avid reader, kick-boxing enthusiast, and gym rat.
VP OF FINANCE
Born and raised in Plymouth Meeting, Pennsylvania, Lisa graduated from Chestnut Hill College with a Bachelor of Science in Marketing in 1991. She worked as a Customer Service Manager for Genuardi Supermarkets from 1986 through 2001 when she took a break to raise her children.
Lisa moved to Ohio with her family in 2002 with her husband, Lance, and their 3 sons. When not in school, the boys are actively involved in youth hockey.
Lisa’s favorite pastimes are reading, traveling and spending down time with her family.
Lisa manages the daily bookkeeping and administratively supports the Tyson Group staff.
TRAINER & COACH
“You get the best effort from others not by lighting a fire beneath them, but by building a fire within.”– Dr. Bob Nelson
Sheila’s success comes from vision, drive and support. She prides herself on helping people see their potential and what should be or could be.
During her 24-year career in Performance Improvement, she has served as a Trainer, Salesperson, Director of Instruction, Sales Manager, and as a Master Trainer. Her broad industry experience includes pro sports, financial, manufacturing, medical, energy, Federal Government, and Defense.
Sheila received her degree in Behavioral & Social Sciences from University of Maryland. She enjoys spending time with her 3 sons, Conor, Garrett and Ronan. She loves reading, crossword puzzles, traveling, walking and playing tennis with her husband, Chris. She did not know how to play tennis before and her husband has been a patient and encouraging coach!
TRAINER & COACH
Traci Tigue is an uncommon mixture of serious business and a lot of fun. She takes her business very seriously… and she has a blast doing it.
“My purpose,” says Traci, “is to get people, teams and organizations to the next level of performance through the resources of Tyson Group.” Through her intense fuel driven teams, each touch with a prospect has the capability to accelerate the performance of an organization and impact their business model, sales teams and revenue. Because of that, we must be on point.
Tigue comes from a background of building, leading, training and accelerating sales and best practices for departments and organizations; both in the corporate world, Dale Carnegie Training (DCT), or in Education, SMART Technologies. This is where she excels; she broke sales records, and recruited and led nationally recognized award winning teams. She has consistently found herself in the role of trainer, innovator, speaker, salesperson and manager for most of her life; whether it has been leading teams, building departments or establishing companies, she has been the architect and the builder. Tigue is still actively training for DCT.
With a degree from Bowling Green State University this Falcon loves taking on adventures like traveling, hiking, boating, warrior dashes, half marathons, and triathlon racing. Traci is constantly expanding her own horizons as part of her own personal push. The best part is that Traci does business the way she does life. Her enthusiasm is contagious. When you work with her, you will find your horizons expanding too. Traci lives in Cleveland, OH with her husband Russ, their daughter Harper and their beloved pooch, Paulee.
DIRECTOR OF BUSINESS DEVELOPMENT
Jon Shollenberger joined the Tyson Group in August of 2021. Much of his career thus far has been with the Dallas Cowboys as a Sales Consultant. Over 6 seasons with the Cowboys, Jon was responsible for selling long term seat options and suites as well as renewing his over 800 accounts resulting in year after year sell outs of AT&T Stadium. As a student of the Tyson Group for the last 6 years, while with the Cowboys, he knows firsthand how beneficial this training can be!
Jon is a graduate of the University of Findlay in Findlay, OH with a degree in Sports Management and Hospitality Management. While in school, he excelled not only in the classroom but also on the baseball field and started the universities first student run business which is still open and operating to this day.
As the Director of Business Development, Jon is responsible for showcasing all the Tyson Group’s best practices as well as being a valued resource for sales leaders across all industries.
Jon resides in Cincinnati, Ohio with his Wife and Daughter. In his free time, he enjoys spending time with his family, getting out on the golf course and relaxing on Lake Erie.
SOCIAL MEDIA AND MARKETING COORDINATOR
Paige Casto serves as Tyson Group’s Social Media and Marketing Coordinator, after serving as a Business Development Representative (BDR) since January 2022. She graduated in May 2021 from the University of Findlay, in Findlay, OH, with a double major in Sport and Event Management and Marketing and in May 2022 with her MBA. Paige has competed in academic competitions including The National Grocer’s Association Case Study Competition and most recently the National Collegiate Sports Sales Championship.
Paige played five years of collegiate soccer where she was awarded GMAC academic all-conference team honors as an undergraduate. She earned two GMAC regular season championships in 2019 & 2021 (spring) and GMAC tournament championship in 2021 (spring), while also being awarded GMAC all-conference second team during her last three seasons.
Paige is originally from Strongsville, OH. In her free time, Paige enjoys spending time outside, working out, hanging out with family and friends, traveling and vacationing in Florida.
Larry Prevost serves as Tyson Group’s Technical Director, providing support and direction for the group’s internal IT infrastructure. Prevost worked with Tyson on several earlier projects as well. In addition to providing continued web administration and support, Prevost built a network and systems infrastructure for Tyson’s earlier call center project. He’s provided services to maintain client’s data security and front line support for cloud utilities, CRM services, and data maintenance services.
Prevost also worked with Tyson on several marketing projects. He continues writing content for marketing programs, managing email campaigns, and managing social media programs.
Prior to joining Tyson, Prevost worked in the high-tech industry. His background includes designing mass storage systems, creating manufacturing testing processes, and providing technical support for supercomputer systems. In addition, Prevost has served as a database administrator, performed programming support for business intelligence systems, and pre-sales engineering support for enterprise class data storage systems.
Larry Prevost has been a part of the training industry since 2000. He’s been a Dale Carnegie instructor and has spent over a decade coaching teams from a variety of organizations to higher performance. He’s also been a member of Toastmasters International, serving the organization as an officer in several leadership positions. While in Toastmasters, he designed and performed several local speaking programs for schools and non-profit organizations.
In his spare time, Prevost enjoys running and has run over 40 marathons. He graduated from MIT with a Bachelor of Science degree in Electrical Engineering.
VP OF FUN
Bella was born in Columbus, Ohio on May 2, 2016. She lives at home with her parents and three brothers. When she isn’t working to enhance Tyson Group company culture, she loves to take long walks in the neighborhood, snuggle in front of the fire, and play catch with her family. Bella avoids smelly hockey gear and hockey sticks at all costs.
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