Our Team

A #1 Wall Street Journal and USA Today bestselling author, Lance Tyson is the President and CEO of Tyson Group, an award-winning, high-performance sales training and consulting firm.

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Monica (Moni) started with Tyson Group in August 2019. At Tyson Group, Moni works with professional sports and entertainment clients to assess their strengths and provide on-site coaching and training

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Price Johnson started working with Tyson Group in February of 2024. He brings a wealth of experience and a proven track record in sales leadership and organizational development.

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Larissa DiStefano is a data-driven marketing leader who turns brand strategy and demand generation into measurable revenue growth.

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Nicholas Jones serves as the Vice President of Finance at Tyson Group, overseeing financial operations and strategic planning for the firm.

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Victor Bilgen serves as Vice President of Diagnostic Solutions at Tyson Group, where he leads the firm’s efforts in applying advanced analytics and organizational diagnostics.

Jeff Kotz builds and maintains the systems behind Tyson Group’s diagnostics, including Sales Team Science and the Sales Competency Assessment.

As a professor of marketing at Ohio University and a founding partner at the Sales and Leadership Development Group, he has a proven record of advancing sales competency and effectiveness.

Mike DeMarino is Tyson Group’s Higher Education Growth Consultant, a sports business executive with more than 20 years of premium sales and revenue leadership now driving the firm’s growth.

In her current role as Senior Director of Sales she enjoys helping Tyson Group’s clients identify how they can reach their goals and full organizational potential.

As VP of Sales, Brandon leads Tyson Group’s business development in the Northeast U.S., while continuing to enhance sales operations nationally—helping clients drive predictable revenue & growth.

Randy McCluskey serves as Tyson Group’s Director of Business Development – West, where he leads strategic growth initiatives across the western U.S.

As the Director of Business Development, Jon is responsible for showcasing all of the Tyson Group’s best practices and being a valued resource for sales leaders across all industries.

As a Business Development Manager at Tyson Group since January 2023, Zach drives new business through lead generation and pipeline management.

Vinki is a seasoned digital marketing professional with over 12 years of experience in growth-oriented organizations. She excels in crafting content and marketing strategies.

As the VP of Content Strategy and Communications for Tyson Group, Chip leverages decades of experience in award-winning content creation and brand management–along with best practices in omni-media marketing.

Josh has spent the last three years partnering with several organizations in the sports business industry, focusing on sales training, leadership development, and talent management.

Jennifer Cassidy joined the Tyson Group in August of 2021. She has over 20 years of expertise in training executives, managers, supervisors, senior military officers, and their civilian counterparts.

Scott has been in the performance improvement field for over 35 years. He brings those experiences to his clients through relevant and direct coaching.

During her 24-year career in Performance Improvement, she has served as a Trainer, Salesperson, Director of Instruction, Sales Manager, and as a Master Trainer.

Mark Norman has been a leader in the training and development industry for 35 years. Mark’s role as a sales trainer allows him to work with clients to improve leadership and sales effectiveness

Tigue comes from a background of the building, leading, training, and accelerating sales and best practices for departments and organizations, both in the corporate world and Education.

Ms. Vescovi is a licensed Global Master Trainer in Sales and Customer Service Effectiveness, the Core Competency Training, High Impact Presentations, and Leadership/Management Effectiveness.

As a strategic thinker, Amber focuses on designing and implementing software systems that result in increased operational efficiency and corporate profitability.

Seth joined Tyson Group in 2023, bringing over 25 years of experience in the Learning and Development field. As a product developer, he’s designed, and promoted a variety of programs.

Desiree focuses on providing learning solutions for eLearning, instructor-led training, and blended learning to establish the best learning environment.

As Director of Client Activation, Sian delivers and oversees overall relationship management and contract fulfillment for a portfolio of clients.

Ebony is a Brooklyn native with more than a decade of experience in professional sports, she supports executive priorities, manages client relationships and seamless execution of client engagements.

Born and raised in Plymouth Meeting, Pennsylvania, Lisa manages the daily bookkeeping and administratively supports the Tyson Group staff.

Larry Prevost serves as Tyson Group’s Technical Director, providing support and direction for its internal IT infrastructure. Larry worked with Tyson Group on several earlier projects as well.

Bella was born in Columbus, Ohio, on May 2, 2016. She lives at home with her parents and three brothers. When she isn’t working to enhance Tyson Group’s company culture, she loves to take long walks.