OUTSELL OR BE OUTSOLD
DATA DRIVEN. RESULTS ORIENTED. PEOPLE FOCUSED.
WE ARE
TYSON GROUP
Accelerate Revenue Growth with Expert Sales Consulting and Enablement Solutions
Tyson Group is a premier sales consulting firm that partners with mid-market companies to drive predictable revenue growth through optimizing their sales effectiveness. Through our proprietary Sales Team Science™ (STS) methodology, we deliver tailored solutions that enhance leadership effectiveness, elevate team performance, and unlock growth potential across your entire sales organization.
Elevate Sales Performance with Expert-Led Sales Training Programs
At Tyson Group, we go beyond traditional sales training. Our programs are built around real-world sales dynamics and the science of human performance—helping your team develop the strategic thinking, confidence, and adaptability to close more deals and drive sustainable growth. Whether you're onboarding new talent or upskilling seasoned pros, our tailored training experiences ensure every seller is equipped to meet today’s B2B challenges head-on.
Key Benefits:
Increase revenue and client retention with data-driven techniques
Develop persuasive, value-based communication skills
Adapt rapidly to shifting market conditions and buyer behaviors
How do you create a high-performance
sales team?
Our training and consulting
approach is crafted to provide a customized solution for each client, using four key concepts:
-
Evaluate
-
Diagnose
-
Design
-
Deliver
Why Leading Sales Organizations Trust Tyson Group
We combine decades of frontline sales experience with research-backed methodologies to deliver real, measurable results. Our consultants don’t just teach theory—they bring hands-on, battle-tested insight that helps your team outperform the competition in today's complex B2B landscape.
What Sets Us Apart:
Proven Frameworks
Proprietary tools like our STS Diagnostic align strategy, talent, and execution.
Elite Practitioners
Our team includes former sales leaders and business operators who’ve delivered results at every level.
Tailored Solutions
We customize every engagement based on your industry, goals, and team dynamics.
Data-Driven Outcomes
Everything we do is grounded in analytics and tied to performance metrics.
TYSON GROUP PARTNERS
Leadership Development via Management Training
With years of expertise in training budding leaders, great organizations are run by great leaders. Accordingly, Tyson Group offers programs in Comprehensive Leadership Training designed to create visionary, effectual leaders whose inspiration and personal challenge cause people to get and do more.
These include the focus areas targeting:
Strategic decision-making capabilities
Conflict resolution and team-ism
Effective communication and emotional intelligence
Whether you are developing up-and-coming leaders or building the capacities of senior managers, Tyson Group’s course on leadership brings a team together for the challenges of tomorrow.
360 SELLING SOLUTIONS
O
Retain Accounts
Build Your Sales Strategy
​
Results-Driven Sales Training Program
In this cutthroat market, it is a must to have a Sales Training Program that leads to results. We at the Tyson Group introduced the Sales Training course that uses various refined strategies and married them to real-world applications, which puts more value in your sales team:
-
Much higher conversion rates.
-
More active negotiation skills.
-
A significant increase in the confidence for closing business.
Creativity and application are the ways to make training fun and useful for the immediate application of new learning by the team.
OUR IMPACT: CASE STUDY
In this comprehensive case study, we explore how Tyson Group has been at the forefront of coaching, training, and consulting with sales leaders to empower their teams in the ever-evolving landscape of today's business environment.
​
Learn how our clients achieved:
-
Record-breaking 55% surge in complex sales, setting a company record.
-
Doubled the weekly average for new business meetings.
-
35% increase in close rates with the existing sales team due to enhanced training.
-
21% revenue increase in the first year post-training.
"Companies that invest in sales training are 57% more effective at sales
than their competitors."
- Forbes
WHAT OUR CLIENTS SAY...
The Process that Lance is sharing in this book has been the driver of over $5 billion in acquisitions for new NFL stadium projects we have partnered on in Dallas, San Francisco, Atlanta, Los Angeles, and Las Vegas. The content is not rhetoric and theories, but best practices that have been put to the test and lead to success at the highest level.
​
Mike Ondrejko,
President of Global Sales, Legends
AWARDS
Discover the next generation of sales training with Tyson Group's innovative AI-driven coaching tool. Developed in partnership with Sageful AI, this cutting-edge tool leverages our proven methodologies to provide personalized, context-specific coaching, ensuring your sales team receives the guidance they need, precisely when they need it.
Tyson Group has been listed on Inc. 5000 as one of the fastest-growing private companies in America for the second year in a row. This is a testament to our relentless commitment to optimizing sales results through exceptional, customized sales training & coaching.
Ready to Drive Predictable Sales Growth?
Unlock your team's potential with Tyson Group’s expert consulting and tailored training solutions. From developing elite sales leaders to optimizing your go-to-market strategy, we’re here to help you elevate performance and accelerate revenue. Let’s start a conversation about how we can align your team, tools, and tactics for measurable impact.