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CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

CREATE YOUR OPPORTUNITIES WHERE THEY DON’T EXIST

THE HUMAN SALES FACTOR

CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human.

The chapters in The Human Sales Factor outline the principles, strategies, and tactics needed to succeed. You’ll find the 5 Major Strategies of Emotional Intelligence (EQ). You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales. You’ll find real-life examples of human-to-human selling as well as useful tips to be armed and ready with the human-to-human skills needed to get what you want when you want it.

THINK ABOUT IT THIS WAY…

ENTREPRENEURS

Influence investors to back their start-ups.

JOB CANDIDATES

Influence recruiters to hire them.

POLITICIANS

Persuade people to vote for them.

LEADERS

Persuade employees to take specific plans of action.

CEOS

Influence analysts to write favorable reports about
their companies.

SALESPEOPLE

Persuade customers to choose their product over a
competitor’s offering.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human.

Persuasion and influence are no longer soft skills.

The Human Sales Factor outline the principles, strategies, and tactics needed to succeed.
You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales like the 5 Major Strategies of Emotional Intelligence (EQ).

MINDSET

Maintaining Positivity

AWARENESS

Stop deceiving yourself

FOCUS

Thinking about others

REWARD

Become a better you

TEMPERATURE

Stop being so heated

BOOK HIGHLIGHTS

HUMAN TO HUMAN SELLING

Fundamental skills that can help you attract others and trigger movements.

THE MIRROR AND THE WINDOW

Visit the metaphoric mirror to explore and refine their interpersonal skills, attitude control, and communication.

A LOOK WITHIN

Enthusiasm is not being a cheerleader. It’s an underlying intensity.

The LOWDOWN ON EQ

Find out more about how EQ is an absolute requirement for effective and sustainable relationships.

THE READ-OFFENSE

If you want to be able to sell anything to anyone at any time, you need to take a lesson from Charles Darwin.

RULES OF PERSUASION AND INFLUENCE

Back in the day, a “win” was often determined by the number of meetings at Starbucks you made each week. But today what is it?

SOCIAL PROOF

Discover an area of study that sociologists and psychologists can’t get enough of, and one of the cornerstones of influence and persuasion.

PERSONAL BRANDING

Believe it or not, branding is not simply for companies, celebrities, and social media influencers.

ENHANCE YOUR EXPERIENCE WHEN YOU ORDER MULTIPLE COPIES.

Want more out of The Human Sales Factor for yourself and your team? Order multiple copies and get virtual resources to help your team reach out, prospect, and close the deals you’ve been working towards.

SMALL TEAM EXPERIENCE

Order 12 Books and get these great bonuses

12 Free eBooks of Selling is an Away Game, Lance’s previous bestselling book.
Receive 1 Virtual Team Training on Prospecting by a Tyson Group Sales Coach.
12 Books @ $24.95 ($299.40)

MEDIUM TEAM EXPERIENCE

Order 50 Books and get these great bonuses

50 Free eBooks of Selling is an Away Game, Lance’s previous bestselling book.
Receive 1 Virtual Team Training on Prospecting by a Tyson Group Sales Coach.
Receive 1 Virtual Team Training on Cold Calling by a Tyson Group Sales Coach.
Receive 1 Virtual Team Training on Closing by a Tyson Group Sales Coach.

50 Books @ $24.95 ($1247.50)

LARGE TEAM EXPERIENCE

Order 100 Books and get these great bonuses

100 Free eBooks of Selling is an Away Game, Lance’s previous bestselling book.
Receive 1 Virtual Sales Leader Training Session from Lance Tyson himself on how to motivate and get results from your sales team.

100 Books @ $24.95 ($2495.00)

Claim Your Free Bonus

PRAISE FOR THE BOOK

GET THE BOOK & MASTER THE ART OF INFLUENCE.