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CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

CREATE YOUR OPPORTUNITIES WHERE THEY DON’T EXIST

COMING FEBRUARY 2022

CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).

The chapters in The Human Sales Factor outline the principles, strategies, and tactics needed to succeed. You’ll find the 5 Major Strategies of Emotional Intelligence (EQ). You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales. You’ll find real-life examples of H2H selling as well as useful tips to be armed and ready with the H2H skills needed to get what you want when you want it.

THINK ABOUT IT THIS WAY…

ENTREPRENEURS

Influence investors to back their start-ups.

JOB CANDIDATES

Influence recruiters to hire them.

POLITICIANS

Persuade people to vote for them.

LEADERS

Persuade employees to take specific plans of action.

CEOS

Influence analysts to write favorable reports about
their companies.

SALESPEOPLE

Persuade customers to choose their product over a
competitor’s offering.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).

Persuasion and influence are no longer soft skills.

The Human Sales Factor outline the principles, strategies, and tactics needed to succeed.
You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales like the 5 Major Strategies of Emotional Intelligence (EQ).

MINDSET

Maintaining Positivity

AWARENESS

Stop deceiving yourself

FOCUS

Thinking about others

REWARD

Become a better you

TEMPERATURE

Stop being so heated

BOOK HIGHLIGHTS

H2H SELLING

Fundamental skills that can help you attract others and trigger movements.

THE MIRROR AND THE WINDOW

Visit the metaphoric mirror to explore and refine their interpersonal skills, attitude control, and communication.

A LOOK WITHIN

Enthusiasm is not being a cheerleader. It’s an underlying intensity.

The LOWDOWN ON EQ

Find out more about how EQ is an absolute requirement for effective and sustainable relationships.

THE READ-OFFENSE

If you want to be able to sell anything to anyone at any time, you need to take a lesson from Charles Darwin.

RULES OF PERSUASION AND INFLUENCE

Back in the day, a “win” was often determined by the number of meetings at Starbucks you made each week. But today what is it?

SOCIAL PROOF

Discover an area of study that sociologists and psychologists can’t get enough of, and one of the cornerstones of influence and persuasion.

PERSONAL BRANDING

Believe it or not, branding is not simply for companies, celebrities, and social media influencers.

PRAISE FOR THE BOOK

GET THE BOOK & MASTER THE ART OF INFLUENCE.