CREATE YOUR OPPORTUNITIES WHERE THEY DON’T EXIST
COMING FEBRUARY 2022
CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST
Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).
The chapters in The Human Sales Factor outline the principles, strategies, and tactics needed to succeed. You’ll find the 5 Major Strategies of Emotional Intelligence (EQ). You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales. You’ll find real-life examples of H2H selling as well as useful tips to be armed and ready with the H2H skills needed to get what you want when you want it.
THINK ABOUT IT THIS WAY…
ENTREPRENEURS
Influence investors to back their start-ups.
JOB CANDIDATES
Influence recruiters to hire them.
POLITICIANS
Persuade people to vote for them.
LEADERS
Persuade employees to take specific plans of action.
CEOS
Influence analysts to write favorable reports about
their companies.
SALESPEOPLE
Persuade customers to choose their product over a
competitor’s offering.
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).
Persuasion and influence are no longer soft skills.
The Human Sales Factor outline the principles, strategies, and tactics needed to succeed.
You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales like the 5 Major Strategies of Emotional Intelligence (EQ).
MINDSET
Maintaining Positivity
AWARENESS
Stop deceiving yourself
FOCUS
Thinking about others
REWARD
Become a better you
TEMPERATURE
Stop being so heated
BOOK HIGHLIGHTS
H2H SELLING
Fundamental skills that can help you attract others and trigger movements.
THE MIRROR AND THE WINDOW
Visit the metaphoric mirror to explore and refine their interpersonal skills, attitude control, and communication.
A LOOK WITHIN
Enthusiasm is not being a cheerleader. It’s an underlying intensity.
The LOWDOWN ON EQ
Find out more about how EQ is an absolute requirement for effective and sustainable relationships.
THE READ-OFFENSE
If you want to be able to sell anything to anyone at any time, you need to take a lesson from Charles Darwin.
RULES OF PERSUASION AND INFLUENCE
Back in the day, a “win” was often determined by the number of meetings at Starbucks you made each week. But today what is it?
SOCIAL PROOF
Discover an area of study that sociologists and psychologists can’t get enough of, and one of the cornerstones of influence and persuasion.
PERSONAL BRANDING
Believe it or not, branding is not simply for companies, celebrities, and social media influencers.
PRAISE FOR THE BOOK
We often have little control over the product we sell, or the people to whom we sell it. But Lance Tyson reminds us that we have control over the seller – ourselves. In his concisely entertaining The Human Sales Factor, we learn how to make ourselves vastly more successful at the essential skills that drive business—our ability to connect and persuade.”
General Stanley McChrystal
U.S. Army (Retired), New York Times Bestselling Author of Team of Teams
Success begins with the stories that matter most: the ones we tell ourselves. In this book Lance Tyson shows how to change the outcome of our stories by leveraging our humanness - our inherent powers of persuasion and influence.
Karen Mangia
Vice President, Salesforce, and Four-Time Author
GET THE BOOK & MASTER THE ART OF INFLUENCE.