Tips – Tyson Group

6 Powerful Ideas That Will Make You a Master of Cold Calling

When making cold calls and opening sales calls on the phone, you need guideposts, touch points of some kind to help guide your interaction. Now, some sales trainers would say you need a script when cold calling. However, I think a cold calling script is too rigid. A sales rep must be flexible and address …

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9 More Sales Prospecting Methods to Boost Your Brand and Your Sales

Prospecting, Sales, Sales Development / By Lance Tyson

In a previous post, we discussed 10 quick sales prospecting ideas to boost your sales. All those ideas dealt with using social media and online properties to make yourself known to potential prospects who are searching online for what you do. We know that most of your potential customers do their research online. And by …

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Sell How People Buy

Sales, Sales Performance / By Lance Tyson

Think about the steps you take when you buy something—a pair of sneakers, for instance. Something in your world gets your attention and you come to the conclusion: I need a new pair of sneakers. You start to go out and look, try a couple pairs on, go to the store, go to Amazon, etc. …

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4 Objection Tactics in Sports Biz Sales – Tickets / Premium

Sales, Sales Tips / By Lance Tyson

I’ve spent the last 20+ years working with sales teams in the pro-sports industry. While each market is unique, each team faces its own challenges, and each league is unlike the others, there are four mistakes that are universal across all pro-sports sales. Here are some thoughts and advice.