Training Industry Recognizes Tyson Group for Its Unique Strengths

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Training Industry's 2020 Top Sales Training Companies

There’s no doubt that we’re in the middle of some tough times – a raging pandemic, a downturned economy, rising unemployment…  Yes, we can all agree that times aren’t the best right now. 

But speaking as someone who has served as a salesperson, sales coach, sales manager, and CEO, I can say that we’ve faced tough times before. And to get through the dark times, we do two things. First, we focus on what we can control and change it for the better. And second, we highlight our accomplishments to carry us to better times.  As I’ve coached my team through the years, acknowledge the situation. But work to change what’s in your control and celebrate your victories when they happen.

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The Most Important Rule You Need to Know When Opening a Sales Call

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when opening a sales call use the Affinity Rule

When I started assembling my current crew, my current Vice President told me a remarkable story about opening a sales call, displaying exceptional sales acumen for someone who was just starting her sales career.

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Tyson Group Noted as a Finalist for This Year’s Stevie Awards

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Stevie Awards Logo

Last week, I found out that Tyson Group is a finalist for the 2020 Stevie Awards for Sales and Customer Service in the solution provider category of Sales Consulting Practice of the Year. I’m honored that our group has received this recognition, especially with the caliber of organizations in the running.

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Case Study Reveals Sales Training Ideas That Will Impact Your Bottom Line

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Greg Kish, Vice President Sales & Service with Legends at LA Stadium & Entertainment District at Hollywood Park

Q:  Tell us about the work you do with Legends

Greg Kish of Legends on Tyson Group training

A:  Legends has been fortunate enough to partner on the most ambitious projects in the history of sports and entertainment. My role is being a steward of iconic brands to delivering on all revenue streams and ensure the financial success of the project. With that said, the most rewarding part is the opportunity to build a team of people and a culture that will have a lasting impact for our partners.

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3 Steps to Gaining a Competitive Edge in Sales

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competitive edge through sales diagnosis by tyson group

This article was originally posted on May 1, 2019 by Lance Tyson in SellingPower 

I recently made a visit to the orthopedic surgeon to check in on a shoulder issue. I didn’t walk in the door wanting to sign up for surgery.

After spending a bit of time in the waiting room, I was led back to another part of the office, where a nurse practitioner asked me a number of questions about my health, took notes on my weight, temperature, and blood pressure and interviewed me about my health history. They gathered lots of information about me in order to help the doctor accurately evaluate my condition.

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How to Master Away-game Selling to Win More Sales

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away game selling tailored process from tyson group

This article was originally posted on March 25, 2019 by Lance Tyson in SellingPower

I’m addicted to my Fitbit. It keeps my diet on track, helps me work out longer and more frequently, and basically keeps me on my game regardless of whether I’m at home or on the road.

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Powerful Talent Assessment is the Moneyball Magic You Want

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talent assessment moneyball

“People are overlooked for a variety of biased reasons and perceived flaws. Age, appearance, personality. Bill James and mathematics cut straight through that.”  -Peter Brand, Moneyball

The premise of Moneyball, both the book and the film, was that the method of recruiting baseball talent was stuck in the past. The process used outdated methods and antiquated statistics. Recruiters were using the same methods tied to the same statistics dating back to the early days of baseball. Because the Oakland A’s had a smaller budget for salaries, they were forced to look for players undervalued by the market. When the general manager teamed up with a statistician, they found that certain, previously ignored stats were better indicators of a player’s performance today than the traditional stats used by the bulk of the sports executives and talent scouts.

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When Opening a Sales Call, You Need to Stop Doing These 2 Things

Posted on | by Lance Tyson | Leave a Comment on When Opening a Sales Call, You Need to Stop Doing These 2 Things
smart phone opening a sales call tyson group

Sales reps are still being taught old school tactics that don’t work in today’s digital business environment. In a previous post, I reviewed how the much maligned cold call has become ineffective because of the outdated practices still being used to execute them.

The same can be said for opening a sales call. If you want to to be effective when opening a sales call, you need to drop the old-school behaviors that some organizations are still teaching.  Here are two examples of behaviors you need to stop right now when opening a sales call.

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