Red-Ocean Mindset

sales eq in high performance sales team

Revising the Sales Playbook to Ignite Sales EQ

There was a book a few years ago called Blue Ocean Strategy. The concept was that a blue ocean means that the water is deep, has a lot of fish, and has fewer people fishing. Thanks to COVID-19, however, businesses are suddenly finding themselves in a red ocean; shallow water, fewer fish, more competitive fishing, bloody with competition.

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I’ll Take EQ Over IQ Any Day

emotional quotient eq in sales teams tyson group

Have you ever thought about the potential of a $5 bar of iron? If you’ve never seen one, there’s not much to it. Just a simple rectangle, like a bar of gold bullion, though a heck of a lot less expensive. But just because it’s a $5 bar of iron doesn’t mean it has to stay that way. There are actually lots of things you can do to increase its value.

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How to Overcome Sales Objections With the Right Response

overcoming sales objections by responding to them

We have reviewed how to identify sales objections and separate out true concerns from the trivial pursuits. We reviewed the types of real sales objections that we encounter in the sales process. And we reviewed the best time to address these objections. So now it’s time to look at how to overcome sales objections through our responses.

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What is the Best Time for Handling Sales Objections

the best times for handling sales objections tyson group

I remember attending a sales call with one of my salespeople back when we were expanding our performance sales training organization. He had landed an opportunity for a sizable, in-house training deal and he knew he was going to get some resistance with a deal of this magnitude. He wanted me to join him and give him some coaching on handling sales objections during a presentation.

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6 Types of Common Sales Objections You Need to Know

6 types of common sales objections

In a previous post, we outlined a process for resolving sales objections. It’s a way of adding some stability, scalability, and repeatability to the sales process. In other words, all members of your sales team, from the freshman sales rep to the seasoned saleswoman, now have a way of producing repeatable results when resolving common sales objections. 

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Training Industry Recognizes Tyson Group for Its Unique Strengths

Training Industry's 2020 Top Sales Training Companies

There’s no doubt that we’re in the middle of some tough times – a raging pandemic, a downturned economy, rising unemployment…  Yes, we can all agree that times aren’t the best right now. 

But speaking as someone who has served as a salesperson, sales coach, sales manager, and CEO, I can say that we’ve faced tough times before. And to get through the dark times, we do two things. First, we focus on what we can control and change it for the better. And second, we highlight our accomplishments to carry us to better times.  As I’ve coached my team through the years, acknowledge the situation. But work to change what’s in your control and celebrate your victories when they happen.

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The Most Important Rule You Need to Know When Opening a Sales Call

when opening a sales call use the Affinity Rule

When I started assembling my current crew, my current Vice President told me a remarkable story about opening a sales call, displaying exceptional sales acumen for someone who was just starting her sales career.

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Tyson Group Noted as a Finalist for This Year’s Stevie Awards

Stevie Awards Logo

Last week, I found out that Tyson Group is a finalist for the 2020 Stevie Awards for Sales and Customer Service in the solution provider category of Sales Consulting Practice of the Year. I’m honored that our group has received this recognition, especially with the caliber of organizations in the running.

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Case Study Reveals Sales Training Ideas That Will Impact Your Bottom Line

Greg Kish, Vice President Sales & Service with Legends at LA Stadium & Entertainment District at Hollywood Park

Q:  Tell us about the work you do with Legends

Greg Kish of Legends on Tyson Group training

A:  Legends has been fortunate enough to partner on the most ambitious projects in the history of sports and entertainment. My role is being a steward of iconic brands to delivering on all revenue streams and ensure the financial success of the project. With that said, the most rewarding part is the opportunity to build a team of people and a culture that will have a lasting impact for our partners.

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