How to Use the Why Speak Statement to Crush Your Sales Calls

why speak statement sales calls tyson group

In a previous post, we talked about a powerful tool salespeople can use to open their sales calls. That was the Impact Statement. Today, we’re going to look at another tool you can use to take control of your sales calls. This is the Why Speak Statement.

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How to Make a Powerful Sales Opening with the Impact Statement

sales impact statement from tyson group

In a previous post, we introduced the concept of the Impact Statement and using that tool to focus the opening of your sales call.  Remember, as stated before, no one is sitting by the phone waiting for your unsolicited call, and sometimes, not even your scheduled phone call. People are busy. They have things that they need to get done, especially if they are in any kind of decision making capacity.  So once you break their preoccupation and get their attention, you have to build their interest. And for that you need an effective Impact Statement to tell your story.

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Boost Opening Your Sales Process with Technology


sales process technology tyson group

This post on the sales process was originally published on Aug 28, 2017 and updated on Aug 7, 2019.

Here’s a question you need to ask yourself about your sales process: If I could get in front of more qualified prospects, how much more could I sell?

In all of  my training sessions and sales activity over the years, here’s something I’ve noticed:

Most companies are product and service heavy, but sales process poor. If you look at the typical training programs a company puts its people through, you’ll see a lot of attention given to product and service education, product positioning, etc. A lot less attention will be given to the actual sales process, which involves organization skills, communication skills, and prospecting techniques, to name a few.

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