Red-Ocean Mindset

sales eq in high performance sales team

Revising the Sales Playbook to Ignite Sales EQ

There was a book a few years ago called Blue Ocean Strategy. The concept was that a blue ocean means that the water is deep, has a lot of fish, and has fewer people fishing. Thanks to COVID-19, however, businesses are suddenly finding themselves in a red ocean; shallow water, fewer fish, more competitive fishing, bloody with competition.

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