Put Yourself in the Buyer’s Sneakers

use sales empathy to step into the buyers shoes

Leverage Empathy to Build a Strong Sales Team

Think about the steps you take when you buy a pair of sneakers. Something in your world gets your attention and you come to the conclusion: I need a new pair of sneakers. In that process, you remove doubt because you’re actively looking. Then you start to consider your options, lay them out and say, “Jeez, do I really need these? What pair do I want?” Ultimately, you buy a pair. That’s a simple buying process.

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