prospecting

Know Your Why

High-Performing Sales Teams Always Know Their Prospects’ Needs   I’ve done all types of real-time phone coaching with a variety of inside sales teams. Getting the gatekeeper to put a decision maker on the line is easy. Listening to the decision maker chew you out for a useless interruption with no value is a lot …

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Research: Use With Caution!

Find Balance in Prospecting Research to Improve Your Team’s Sales Metrics I know a sports executive who has been president of an NBA team and an NHL team. With all the heavy lifting this person has to do—running marketing, sales, business operations, building a new stadium—sometimes social media isn’t number one on their priority list. …

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