5 Best Objection Busters You Need to Know

sales objection busters from tyson group

Here’s an interesting point I noticed in my trainings. When it comes to objections, salespeople do their best to avoid them. Overall, sales reps are usually looking to find things that are contribution-biased, things that are in their favor. They really hate to bring up objections. So most sales reps don’t even bother asking for objections. Instead, they hope to avoid them, not realizing that anything they’ve bought in their lives they initially objected to or compared and contrasted, weighing out reasons for buying vs reasons against buying.

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How to Turn Sales Objections into Opportunities

resolving sales objections and overcoming other sales hurdles from tyson group

This article on sales objections was originally posted on July 8, 2019 by Lance Tyson in SellingPower

We’ve all had experiences when we felt a sale was going pretty well, and we felt the momentum gaining. Then, out of the blue, brake lights. Everything comes to a screeching halt. A prospect will suddenly tell you that your price is too high, or that they don’t have the budget, or that they aren’t sure your product or solution really has value.

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How to Use the Verbal Cushion in Resolving Sales Objections

verbal cushions sales objections tyson group

When you’re in the field, your sales activity requires the use of various communication elements, like the verbal cushion. To be effective in sales, you need to know how to communicate with your prospect. However, you also need to be adept at using the various communication elements at your disposal.

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How to Overcome the Mistakes of the Old Sales Closes

tyson group update on effectiveness of sales closes

Previously, we reviewed a few of the classic sales closes and how they don’t work in our current sales environment. There are two other classic closes that we should review to understand how they fit into our new global sales environment.

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The Best Way to Close the Sale – Just Do It!

close the sale nike just do it

To close the sale, you don’t need special skills. Now, back in the day, companies trained specifically on the sales close. In fact, some companies had sales manuals dedicated to special closing tactics. There were even sales training programs that focused on special closing techniques.

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This Process Will Make You Adept at Resolving Objections

Process for Handling Objections


In one of our training sessions, a participant said that they needed some tips on resolving objections. Objections are a natural part of the sales negotiation process. However, many sales reps try to actively avoid encountering objections. However, once you realize that real objections signify interest in your offer, you become more skilled at addressing the concerns of the customer.

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