Contrary to popular belief, sales prospecting is not dead, and cold calling is not the boogeyman everyone has made it out to be.
Don’t get me wrong. I think picking up the phone and calling people you don’t know so you can sell them something that they don’t want is a colossal waste of time. And it generates a lot of bad blood to boot. But that doesn’t mean you should simply forego picking up the phone and communicating with people. Continue reading