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Red-Ocean Mindset
Revising the Sales Playbook to Ignite Sales EQ There was a book a few years ago called Blue Ocean Strategy. The concept was that a blue ocean means that the water is deep, has a lot of fish, and has fewer people fishing. Thanks to COVID-19, however, businesses are suddenly finding themselves in a red …
How to Build a Successful Sales Team
In a previous post, we briefly talked about taking a Moneyball approach to sales. We looked at the sales competencies that are present in a successful sales team. And we looked at finding the right salespeople with the right skills to match our market strategy and the business environment. The current coronavirus crisis won’t last …