Sell Them a Hole

drill bit - sell the results of your product tyson group

Encourage Sales Talent to Think Through The Prospect’s Mind

When you are doing a little do-it-yourself project on the weekend and you find you need to make a quarter-inch hole in the wall, you go to the hardware store. Why? Are you buying a quarter-inch drill bit, or are you really buying a quarter-inch hole? What the hell do you need a quarter-inch drill bit for unless you need the quarter-inch hole?

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