An investment in sales talent development reaps a staggering 353% ROI
Source - Forbes
MOTIVATE YOUR TEAM WITH THE BEST-IN-CLASS SALES TRAINING
Tyson Group offers expert sales training tailored to companies’ needs, cultivating talent that yields measurable results. We have consulted on multi-billion-dollar negotiations for the nation’s most prominent sports stadiums, developed elite sales teams, and advised on installing sales methodology for countless organizations.
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Tyson Group is frequently sought out for its expertise in recruiting, training, and coaching the right talent to drive organizations to the next level. We have proven experience creating, establishing, and implementing organizational changes and new processes that help sales teams meet and exceed goals in various industries.
Let's Talk
HOW DO YOU BUY SALES TRAINING?
5 MAJOR ELEMENTS YOU NEED TO CONSIDER
What should you look for when evaluating sales training for your team? Are you treating training as a one-size-fits-all solution?
Jump to the bonus insights on how to buy sales training at the end of the page. It outlines the 5 major elements you need to consider when you are reviewing sales training for your sales team.
CUSTOMIZED SALES TRAINING AND COACHING THAT EMPOWERS YOUR TEAM
Here's a sample of the programs and services we offer to our clients that build high performance sales organizations and drive results:
Complex Sales Success Program
The Complex Sales Success Program is an immersive, hands-on training experience designed to equip sales professionals with the skills, strategies, and techniques needed to excel in complex sales environments. This course enables participants to effectively engage with multiple stakeholders, navigate intricate decision-making processes, and present tailored solutions that drive value and satisfaction for their clients and organization.
Away Game Selling
Away Game Selling is based on a game-changing book, Selling is an Away Game, by sales expert Lance Tyson, founder and CEO of the Tyson Group. Drawing upon Lance's vast experience in sales training and consulting, as well as real-life examples and case studies, Selling is an Away Game equips sales professionals with the mindset, strategies, and techniques needed to win on the sales field consistently.
Inside Sales Mastery Program
The Inside Sales Mastery Program is a comprehensive, interactive training program designed to equip inside sales professionals with the skills, strategies, and techniques needed to excel in today's fast-paced and competitive business environment. This program enables participants to effectively engage with prospects, build strong relationships, and consistently achieve outstanding sales results.
Persuasive Presentation Skills
The Persuasive Presentations Skills Program is a hands-on training experience designed to equip professionals with the skills and strategies needed to deliver engaging, persuasive, and memorable presentations. Drawing upon proven methodologies from Dale Carnegie Training and other renowned presentation programs, this course enables participants to effectively captivate their audience, convey their message with clarity and impact, and achieve their desired outcomes
Don’t see something that addresses your challenge? Want to see more? Fill in the form above and let’s talk about your challenges and opportunities.
OUR AWARD-WINNING APPROACH
TO SALES TRAINING
EVALUATE: Our approach starts with a thorough evaluation of the client's current sales process and performance. We work with the client to gather data on their sales goals, sales team structure, sales process, and sales performance metrics. This evaluation allows us to identify areas where the client's sales process may be falling short and determine where improvements can be made
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DIAGNOSE: After gathering and analyzing data, we move to the diagnosis phase. In this phase, we work closely with the client to identify the root causes of their sales challenges. This may involve conducting additional research, such as customer interviews or competitor analysis, to gain a deeper understanding of the client's sales environment. We also evaluate the client's existing sales training and coaching programs to determine their effectiveness
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DESIGN: Once we have a clear understanding of the client's sales challenges and the underlying causes, we move to the design phase. In this phase, we work with the client to develop a customized sales training and coaching program that addresses their specific needs. This may involve creating new training materials or modifying existing ones, as well as developing a coaching program tailored to the client's sales team
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DELIVER: The final phase of our approach is to deliver the customized training and coaching program to the client's sales team. We work with the client to schedule training sessions and coaching sessions, and we deliver the program using a variety of methods, including in-person training, webinars, and e-learning modules. Throughout this phase, we work closely with the client to ensure that the program is meeting their needs and that their sales team is making progress towards their sales goals
WHAT OUR CLIENT SAY...
The Process that Lance is sharing in this book has been the driver of over $5 billion in acquisitions for new NFL stadium projects we have partnered on in Dallas, San Francisco, Atlanta, Los Angeles, and Las Vegas. The content is not rhetoric and theories, but best practices that have been put to the test and lead to success at the highest level.
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Mike Ondrejko,
President of Global Sales, Legends
TYSON GROUP PARTNERS
BONUS INSIGHTS: HOW TO BUY SALES TRAINING – 5 BIG ELEMENTS YOU NEED TO LOOK FOR
THE ROLE AND VALUE OF SALES TRAINING CONTENT
When we consult with sales directors, vice presidents, and chief revenue officers, many have asked us, “So, how do you buy sales training? What are some of the things I should look for when I’m building up my team?”
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Over the years, we’ve had the good fortune to listen to executives and observe many organizations go through the exercise of purchasing sales training. Some do it well. Others need a little more help. But overall, there are 5 major pieces to consider when buying sales training.
These 5 elements are:
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The sales training content
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The sales training process
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The training methodology
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The adaptability and agility of the training company
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Consider how you were sold
Let’s look at the first element of this process, the training content.
When you look at the content aspect of sales training, there are generally two camps where most of the sales training content congregates. On one hand, you have companies that act as big content houses. They have an extensive repository of material that focuses on the latest trends and thought leadership, but it’s taught with a university style approach. You are expected to implement and execute the training yourself.
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At the opposite end of the spectrum, you have the sales trainer with a fist full of PowerPoint slides, a bunch of opinions and generalizations about sales. Sure, the trainer or the leader of the organization has experience in sales. They probably moved up the ranks to sales management and decided to open their own shop and share that experience. But the training isn’t based on principles of organizational development, adult learning, or attaining behavioral changes.
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​What you want is something that has trainers with experience, teaching material that is based on the principles of human learning and behavioral change. But you also want it to be up-to-date with the latest societal and business changes and trends. And it must be customizable to address your organization’s specific needs.
​​FOUR QUESTIONS TO ASK WHEN EVALUATING THE SALES TRAINING CONTENT
Here are four questions to think about when evaluating the content from the sales training organization you are considering:
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Customization: Is the content flexible enough to be customized to your sales team’s needs and learning styles?
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Design: Is the basic structure of the content assembled by someone with an instructional design background or is it the teachings based on the experience of the founder of the organization?
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Tested: Has the content been tested and use in other environments (taking into consideration customization, of course)?
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Accessories: Are there learning aids and reference manuals that come with the training?