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Educate. Empower. Excel.

Motivate Your Team with Best-in-Class Sales Training
Tyson Group has recruited the most talented in the business to achieve industry excellence. Our team is composed of experts that are equipped to guide any team to meet their sales goals and generate substantial, measurable results. We have achieved proven and scalable outcomes with decades of experience in many industries, such as sales, healthcare, manufacturing, technology, financial services, insurance, and professional sports.
Throughout the training process, Tyson Group keeps the big picture top of mind for sales leaders, managers, and sales teams. By incorporating the ideology of a proven sales process while teaching specific skills and proven methods, coaches can lead teams to achieve tangible goals both individually and as an organization. This unique approach combines strategies and tactics to build results from the bottom up.
Please have a look at our various training programs below.
Choose A Training Program
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Sales Consulting
Tyson Group has over 30 years of sales experience and industry knowledge; we drive change in compensation, sales process improvement, and talent optimization. You can rest assured that our sales consulting experts can provide the strategies and tools you’ll need to guarantee you have the right people in the right roles who are following the right practices. Tyson Group is exceptionally qualified to transform your sales and service organization from the bottom up – because we know what works.
Sales Management and Leadership
Our training program teaches Sales Managers and Leadership how to lead their team members, keep them motivated, and hold them accountable, so sellers consistently meet and exceed sales targets. You’ll learn how to effectively coach for top performance, motivation, and execution so that your team will be successful communicators and decision-makers. As a Sales Manager, you know that if you want to grow sales, you need your team members to be on top of their game every day. Tyson Group will teach you how to foster the motivation, energy, passion, and commitment your sales team needs! Our Sales Manager Training ensures leadership will know how to hold sellers accountable for executing their plans and producing results. Being an effective manager can be a significant factor in a seller’s success. From our program, Sales Managers will learn what it takes to generate top performance from sellers. The result: a focused sales team that exceeds sales targets.
Sales Coaching
Sales coaching is the role managers play in developing people, improving performance, and achieving goals. Sales coaching is best thought of as focusing on helping team members self-assess and self-discover ways to solve problems and grow. Provide your Sales Managers with the coaching skills to develop effective and high performing sales teams with training strategies to enhance team performance, provide consistent best-practice support and skills to mentor growing sellers. Tyson Group Sales Coaching program allows managers to build world-class sales teams to create a solid pipeline and overcome roadblocks. Our Sales Coaching Training also increases sales leaders’ ability to hold constructive conversations with team members. They are thereby creating a dynamic and collaborative environment where sellers feel encouraged and supported by leadership.
Sales Talent Strategy and Assessment
Recruiting the right talent is an essential part of your business plan and a key element to meeting business goals. At Tyson Group, we know from senior leadership to frontline sales, talent is a vital element of sales success. Sales Leaders must be innovative when recruiting new talent while helping existing teams fulfill their potential. We will provide you a clear, data-driven sales talent strategy for hiring, development, coaching, performance management, and engagement. Tyson Group can help you clarify your team’s strengths, your leadership, and your prospective candidates, enabling you to build and implement an all-inclusive talent strategy.
Foundational Sales
Our Sales Foundation Training ensures that sellers have a firm grasp on the fine art of selling. We help sellers develop their ability to lead mutually beneficial sales conversations with customers, potential clients, and coworkers. This program covers everything from the sales process to facilitating meetings, asking qualifying questions, and advancing a sale. From seasoned professionals to industry newbies, our sales training will improve your entire sales team’s ability to negotiate, secure deals and communicate more effectively with potential buyers. Our hands-on approach simulates real-world sales scenarios by addressing who to call, what to say, and how to say it.
Complex Selling
Our Complex Selling Program will give your sellers the skills to decipher the modern-day buyer’s unique and changing expectations. The skills and tactics taught by Tyson Group will provide your sellers the process and tools they need to carry out a strategic analysis for an account by considering multiple factors to make the best decisions possible. By addressing customers’ business needs and personal motives, sellers reveal crucial data and their buying motives. This advanced sales training program teaches B2B selling best practices to help sellers refine their craft in the art of customer conversations. We have designed our programs to help sales professionals at all levels by including immersive exercises and activities that help participants develop the skills they need to own the dialogue. From solving buyer-seller alignment issues to creating competitive differentiation, Tyson Group’s training course will provide results that help your sales teams meet and exceed sales targets to boost and drive revenue.
Virtual Selling Program
The world has changed over the last year, and that means your team needs to adapt to meet the needs of the market and demands a shift in the way we engage with and sell to customers. Our training program will empower your team to learn the skills they need to sell virtually. We no longer have the benefit of meeting and connecting in person. Face to face meetings are opportunities we perhaps took for granted as a tool to foster relationships and cultivate trust. The way we prepare, engage, and follow up on customer dialogues and selling opportunities needs to change as well. Tyson Group Virtual Selling Program will help your sales teams prepare themselves to break the invisible barrier when selling in a virtual setting. They will learn how to tap into their selling skills to engage, personalize, and disarm customers. Virtual selling requires
a substantial shift in traditional selling skills to create a more engaging and connected buyer experience.
Sales Negotiation Program
Our program will help your team close large deals faster. Today, sales professionals must work harder than ever to reach the final stage in closing a sale: the negotiation. The urge to close can overwhelm other aspects that should be taken into consideration, like price. Many sellers concede to pricing pressure in the heat of the moment rather than explore the customer’s underlying needs to protect the sale’s value. To preserve the deal’s value, professionals must develop skills through Sales Negotiation Training to transform demands into needs. Demands are inflexible. Needs can be addressed in ways that protect pricing. Training sales professionals to take a consultative approach to negotiations helps them control outcomes by connecting the offering’s value to the customer’s business needs. This course offers comprehensive sales negotiations training that results in more profitable sales and accelerated sales cycles.
Presentation Skills
First impressions are everything and improving your sales presentations can help you outsell the competition. Your sales professionals need to make a compelling case to get customers to act. While this can occur at any point in the sales process, a sales presentation is often the best chance to lay out the case for change. Tyson Group’s Presentation Skills Training Program helps sales teams secure business by delivering high-impact, customer-focused presentations that actively involve their customers.
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Sales Strength Finder
Tailored Sales Assessment & Interview Guide
Tyson Group’s Sales Coaching Blueprint includes two unique tools: a Tailored Sales Assessment and our proprietary Sales Leader Interview Guide, each of which we custom fit for your organization and its prospects.
Use the sales assessment to improve your existing team’s potential and use the interview guide to ensure your next hire is your newest top earner.
Selling is a game. Stop playing with a handicap. Start winning more business today.
Unleash the Potential of Your Sales Team
Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.