SALES RESOURCES
Tangible. Abundant. Significant.

Get Started With Our Sales Training Webinars
The authority on succeeding in sales, Lance Tyson is passionate about sharing his knowledge with others to help them achieve sales success in today’s erratic, ever-changing marketplace. He has led countless workshops, trainings, and keynote presentations for audiences of all sizes. With decades of experience in his field, Lance can present on any topic in the realm of sales and leadership.
SPEAKING TOPICS INCLUDE…
- Adaptive Selling in the Digital Era
- Best Practices for Understanding and Addressing Objections
- Human to Human Sale
- Selling from the Buyer’s Perspective
- Handling Negotiations in a Complex World
- Becoming a Sales Leader
Lance’s presentations can be tailored for your specific needs and your audience’s interests. Contact us today for more information on Lance, a full list of speaking topics, and upcoming availability.
Books
FEATURED BOOK
CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).
THE BEST SALESPERSON WITH
THE BEST PROCESS WINS
-Common denominators of successful salespeople
-Six-step sales process for consistent success
-Keys to becoming a master negotiator
Though focused on the sales process, this guide is driven by results. The methods and tactics described in Selling Is An Away Game are time-tested and have brought success to sales teams around the world.

FEATURED BOOK
CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

THE BEST SALESPERSON WITH
THE BEST PROCESS WINS
No matter what your product or service is, you must have an effective selling method to succeed in the marketplace. In his book Selling Is An Away Game, veteran entrepreneur, sales trainer, and Tyson Group Founder Lance Tyson combines his decades of experience into a concise guide to effective selling. This guide lays out Lance’s proven, predictable process for selling in any industry. The methods described in Selling Is An Away Game are designed to overcome today’s marketplace difficulties. Through this book, you will learn:
-Common denominators of successful salespeople
-Six-step sales process for consistent success
-Keys to becoming a master negotiator
Though focused on the sales process, this guide is driven by results. The methods and tactics described in Selling Is An Away Game are time-tested and have brought success to sales teams around the world.
THE BEST SALESPERSON WITH
THE BEST PROCESS WINS

THE BEST SALESPERSON WITH
THE BEST PROCESS WINS
Quite simply, people will size you up and draw their conclusions about you based primarily upon what they see; how you act. Essentially, your EQ. That means how you choose to display yourself to the world will determine how they form an impression of you and how you will be accepted. Or if they want to close a sale with you.
The best salespeople exhibit behavioral activity that matches those that they are dealing with, that go out of their way to make that H2H connection. That’s means having a high EQ.
Develop your sales EQ and start closing more deals today. Click on the button to get your copy of Lance Tyson’s best-selling book, Igniting Sales EQ.
Sales Guides

7 Steps to Resolving Objections & Negotiations
In this sales guide, you’ll learn how to quickly analyze and resolve any and all objections impeding your sales process, giving you the ability to move the sale forward faster and shorten your sales cycle.

Dynamic Sales Presentations Guide Book
In this guide on the fundamentals, you’ll find several tactics used by professional speakers. All of these principles can be applied to your next Zoom meeting or presentation.

Sales Strength Finder Tailored Sales Assessment
Tyson Group’s Sales Coaching Blueprint includes two unique tools: a Tailored Sales Assessment and our proprietary Sales Leader Interview Guide, each of which we custom fit for your organization and its prospects.

Diversity & Inclusion Video Series
In this series, we take a revealing look at diversity in our business community. One of the concepts we teach is that the people on your team will support an environment they help create. Here’s a chance to take stock of that environment. This is an opportunity to see things from a perspective of color and take stock of your own leadership performance. And it’s an opportunity for people of color to gain insights into building their own careers. Give this series a listen today and start building powerful coalitions.

Against The Sales Odds Video Series
Whether you’re a sales produce aspiring to move into leadership or already an established leader, you’re always looking for ideas to stay on top of your game. At Tyson group, we have assembled a series of interviews with some of the top sales leaders in the world of professional sports, entertainment, tech, and finance to share experience and insights. If you want to grow your sales team and your leadership skills without recreating the wheel every time, listen to Against the Sales Odds and start advancing your career today.
Featured Media
VIDEOS
Podcasts
FROM THE BLOG

What is a Sales Methodology and Why Yours Needs to be Gold Medal Worthy
What is a Sales Methodology and Why Your Team Needs One Back when I ran several training franchises, I encouraged my people to go after

Sell Them a Hole
Encourage Sales Talent to Think Through The Prospect’s Mind When you are doing a little do-it-yourself project on the weekend and you find you need

Have Them at Hello
Encourage Sales Starters to Build a Strong Sales Team Getting a two-way conversation going is crucial to increase sales effectiveness, and questions are a great
Unleash the Potential of Your Sales Team
Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.