☰ MENU

SALES RESOURCES

Tangible. Abundant. Significant.

SALES RESOURCES

Tangible. Abundant. Significant.

Get Started With Our Sales Training Webinars

The authority on succeeding in sales, Lance Tyson is passionate about sharing his knowledge with others to help them achieve sales success in today’s erratic, ever-changing marketplace. He has led countless workshops, trainings, and keynote presentations for audiences of all sizes. With decades of experience in his field, Lance can present on any topic in the realm of sales and leadership.

SPEAKING TOPICS INCLUDE…

  • Adaptive Selling in the Digital Era
  • Best Practices for Understanding and Addressing Objections
  • Human to Human Sale
  • Selling from the Buyer’s Perspective
  • Handling Negotiations in a Complex World
  • Becoming a Sales Leader

Lance’s presentations can be tailored for your specific needs and your audience’s interests. Contact us today for more information on Lance, a full list of speaking topics, and upcoming availability.

Books

FEATURED BOOK

CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).
The chapters in The Human Sales Factor outline the principles, strategies, and tactics needed to succeed. You’ll find the 5 Major Strategies of Emotional Intelligence (EQ). You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales. You’ll find real-life examples of H2H selling as well as useful tips to be armed and ready with the H2H skills needed to get what you want when you want it.

THE BEST SALESPERSON WITH
THE BEST PROCESS WINS

No matter what your product or service is, you must have an effective selling method to succeed in the marketplace. In his book Selling Is An Away Game, veteran entrepreneur, sales trainer, and Tyson Group Founder Lance Tyson combines his decades of experience into a concise guide to effective selling. This guide lays out Lance’s proven, predictable process for selling in any industry. The methods described in Selling Is An Away Game are designed to overcome today’s marketplace difficulties. Through this book, you will learn:

-Common denominators of successful salespeople

-Six-step sales process for consistent success

-Keys to becoming a master negotiator

Though focused on the sales process, this guide is driven by results. The methods and tactics described in Selling Is An Away Game are time-tested and have brought success to sales teams around the world.

The Human Sales Factor Bestseller

FEATURED BOOK

CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

The best salespeople in the world know that at its core, prospecting is all about connecting. That means to prospect, they first need to understand how to connect―how to get into the mind of the person they want something from. In The Human Sales Factor we explore how a salesperson has to think how people think, understand how they feel, and find the mutual benefit that results in them getting what they want.
H2H Selling is a peek under the hood of Lance Tyson’s proven, predictable, scalable process―designed for sales leaders and their teams―yet still approachable and applicable for the person who just wants to open doors, win time off people’s calendars, and increase the chances of getting anything they want or need. Within H2H Selling, Tyson lays out the five critical categories of Emotional Intelligence (the key to H2H Selling) that he teaches his clients. He also provides the Six Strategies to igniting one’s EQ, so they’ll be armed and ready with the H2H skills they need to get what they want when they want it.

THE BEST SALESPERSON WITH
THE BEST PROCESS WINS

No matter what your product or service is, you must have an effective selling method to succeed in the marketplace. In his book Selling Is An Away Game, veteran entrepreneur, sales trainer, and Tyson Group Founder Lance Tyson combines his decades of experience into a concise guide to effective selling. This guide lays out Lance’s proven, predictable process for selling in any industry. The methods described in Selling Is An Away Game are designed to overcome today’s marketplace difficulties. Through this book, you will learn:

-Common denominators of successful salespeople

-Six-step sales process for consistent success

-Keys to becoming a master negotiator

Though focused on the sales process, this guide is driven by results. The methods and tactics described in Selling Is An Away Game are time-tested and have brought success to sales teams around the world.

THE BEST SALESPERSON WITH
THE BEST PROCESS WINS

For the salespeople looking to make a change in themselves, here’s a shock to the system–YOU control YOUR behavior.
YOU choose how YOU feel, and everything else in between. Essentially, YOU control the development of YOUR emotional intelligence (EQ)! Which means, YOU get to chose to change. This is not to say that other people or situations can influence how you feel and behave But YOUR actions and reactions are all on YOU.
Quite simply, people will size you up and draw their conclusions about you based primarily upon what they see; how you act. Essentially, your EQ. That means how you choose to display yourself to the world will determine how they form an impression of you and how you will be accepted. Or if they want to close a sale with you.
The best salespeople exhibit behavioral activity that matches those that they are dealing with, that go out of their way to make that H2H connection. That’s means having a high EQ.
Develop your sales EQ and start closing more deals today. Click on the button to get your copy of Lance Tyson’s best-selling book, Igniting Sales EQ.

THE BEST SALESPERSON WITH
THE BEST PROCESS WINS

For the salespeople looking to make a change in themselves, here’s a shock to the system–YOU control YOUR behavior. YOU choose how YOU feel, and everything else in between. Essentially, YOU control the development of YOUR emotional intelligence (EQ)! Which means, YOU get to chose to change. This is not to say that other people or situations can influence how you feel and behave But YOUR actions and reactions are all on YOU.

Quite simply, people will size you up and draw their conclusions about you based primarily upon what they see; how you act. Essentially, your EQ. That means how you choose to display yourself to the world will determine how they form an impression of you and how you will be accepted. Or if they want to close a sale with you.

The best salespeople exhibit behavioral activity that matches those that they are dealing with, that go out of their way to make that H2H connection. That’s means having a high EQ.

Develop your sales EQ and start closing more deals today. Click on the button to get your copy of Lance Tyson’s best-selling book, Igniting Sales EQ.

Sales Guides

7 Steps to Resolving Objections & Negotiations

In this sales guide, you’ll learn how to quickly analyze and resolve any and all objections impeding your sales process, giving you the ability to move the sale forward faster and shorten your sales cycle.

Dynamic Sales Presentations Guide Book

In this guide on the fundamentals, you’ll find several tactics used by professional speakers. All of these principles can be applied to your next Zoom meeting or presentation. 

Sales Strength Finder Tailored Sales Assessment

Tyson Group’s Sales Coaching Blueprint includes two unique tools: a Tailored Sales Assessment and our proprietary Sales Leader Interview Guide, each of which we custom fit for your organization and its prospects.

Diversity & Inclusion Video Series

In this series, we take a revealing look at diversity in our business community. One of the concepts we teach is that the people on your team will support an environment they help create. Here’s a chance to take stock of that environment. This is an opportunity to see things from a perspective of color and take stock of your own leadership performance. And it’s an opportunity for people of color to gain insights into building their own careers. Give this series a listen today and start building powerful coalitions.

tyson group podcast against the sales odds

Against The Sales Odds Video Series

Whether you’re a sales produce aspiring to move into leadership or already an established leader, you’re always looking for ideas to stay on top of your game. At Tyson group, we have assembled a series of interviews with some of the top sales leaders in the world of professional sports, entertainment, tech, and finance to share experience and insights. If you want to grow your sales team and your leadership skills without recreating the wheel every time, listen to Against the Sales Odds and start advancing your career today.

Featured Media

VIDEOS

Podcasts

Play Video
Play Video
Play Video
Play Video

Selling With Love Podcast

Sales Game Changers Podcast

Coaching Winning Sales Teams

Sales Enablement with Andy Paul

The Sports Equity Podcast

Using “Spiderwebbing” To Drastically Improve Your Sales Prospecting With Lance Tyson

“Salespeople are Built, Not Born” - The Eppley Group Podcast

Take a Seat Podcast - Closing deals during a recession

FROM THE BLOG

FULL ARTICLE
sss

Sell Them a Hole

Encourage Sales Talent to Think Through The Prospect’s Mind When you are doing a little do-it-yourself project on the weekend and you find you need

FULL ARTICLE
Use sales starters for a strong sales openingsss

Have Them at Hello

Encourage Sales Starters to Build a Strong Sales Team Getting a two-way conversation going is crucial to increase sales effectiveness, and questions are a great

Unleash the Potential of Your Sales Team 

Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.