Assess. Design. Train. Coach.


Assess. Design. Train. Coach.

The Secret Ingredients To A Special Sauce

Tyson Group employs an innovative approach to team development: Assess, Design, Train, Coach. We assess sales teams to determine what tools are needed to excel in their role and help drive revenue through predictive analysis. Using this information, we can create a tailored playbook for your organization’s specific needs.

Each plan aligns talent, marketplace, and management to create a training process that delivers long-term, consistent results. By incorporating the ideology of a proven sales process while teaching specific skills and established methods, coaches lead teams to achieve tangible goals both individually and as an organization.

This unique approach combines strategies and tactics to build exceptional results from the bottom up. Members of our team have consulted and negotiated multi-billion dollar deals for the nation’s most prominent sports stadiums, developed entire sales teams, and advised on the installation of sales methodology for many organizations. We are frequently sought out for our expertise in creating, establishing and establishing new systems and processes in our client’s organizations.

Strength in Numbers

At the Tyson Group, we believe we’re strongest together. While we have exceptional individual talent that makes up our team, we know we can achieve the highest goals if we work together. There are no challenges, large or small, that we can’t overcome as a team.

The Passion That Drives Us

Sales is a challenging industry. Anyone who works in sales knows that you will have your fair share of failures. However, these failures need to be seen as learning opportunities that allow us to grow and succeed. Our passion is what drives us to continually seek out new challenges, learn from each other, and keep our eyes on the big picture.

Training Programs

You can trust that our sales training consultants have the skills and experience to get you where you want to be. We offer a vast array of training courses for just about every industry. We have combined our knowledge, skills, and experience to develop training courses to help your sales teams meet and exceed expectations. We pride ourselves on our ability to adapt while catering to the changing climate and economy.

Our Clients

Without our clients, we wouldn’t be here. It is our purpose to train towards higher goals to give our clients the top-notch experience they deserve. We are thankful and humbled to be a part of your success. We don’t take these things for granted and are committed to helping you and your team achieve your sales goals. Without you, there is no us.

The Best Salesperson With The Best Process Wins

In his book Selling Is An Away Game, veteran entrepreneur, sales trainer, and our Founder Lance Tyson combines his decades of experience into a concise guide to effective selling.

Unleash the Potential of Your Sales Team 

Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.