MORE THAN JUST SPORTS
Versatile. Adaptive. Multifaceted.
Industries We Partner With
Each industry has their own unique needs. From their products and services, to their culture and workforce. It only makes sense that a company’s sales training should be tailored to meet their specific needs. Using information found in the assessment stage along with core sales and leadership principles, Tyson Group creates a tailored sales playbook that trains your team in a way that helps them consistently succeed in their industry.
Industry page template
Of all industries, Professional Sports have arguably taken the most significant revenue hit thanks to COVID-19. Between the NBA, NFL, and MLB, the estimated revenue loss in 2020 is $13 billion. As such, franchise sales teams struggle to adapt to the new landscape and develop a winning model during uncertain times. Ticket sales historically have been the bread and butter of a sports team’s revenue stream. Now more than ever, there is stiff competition for the corporate entertainment dollar.
If you’re looking to up your franchise’s sales game, look no further than Tyson Group. We’ve spent decades training sales talent for some of the biggest names in professional sports and entertainment. Due to our experience, we understand the pain points facing sales management in today’s complex world. Through predictive analysis, we’ll assess your sales team to determine what additional tools they need to successfully perform in their role and help drive revenue. By evaluating these variables, our team can find a solution and begin designing a customized game plan to achieve your overall strategies and goals.
We offer training solutions in a variety of ways, including virtually, in person, and remote. Let’s talk about what we can do to get you selling!
The Technology industry is ever-evolving. While it used to be primarily made up of wire-based telephone communications, it now includes wireless communications, cable, and satellite program distribution. It delivers voice, graphics, data, and video at increasingly high speeds to phones, computers, and tablets. The buyers in the tech industry are more sophisticated than ever. They are looking for sellers who can bring valuable insights and advice above and beyond the tech services they provide.
To succeed in tech sales, you need to speak the language and sell accordingly. It is vital to know your buyers and provide value by positioning yourself as a credible expert.
Whether you’re selling a breakthrough new technology, a mix of tech products and services, or highly competitive tech offerings, Tyson Group can help you unleash your team’s sales potential to increase sales and revenue. From prospecting and selling to managing sales opportunities and negotiating, we will help you build a team of top performers and a culture of sales success, so you don’t just meet your sales goals—you exceed them.
The three common challenges in selling in the Financial Services industry are generating conversations with potential customers, winning their business, and maximizing sales with existing customers. All these challenges often come in the face of fierce competition. Every day, opportunities to increase sales and swell customer bases are blatantly missed by advisors, managers, branch staff, and customer service representatives. They often fail to recognize the conversations that could lead to new business, and they fail to uncover the customer needs to maximize sales.
Tyson Group understands what makes Financial Services’ clients tick. We know you need everyone involved in your business development, from bank tellers and branch managers to financial advisors and brokers. That’s why our sales training courses are designed to help create a business development culture across your entire institution. We’ll help them sell a broad range of products and services to both consumer and business clients—from advisory services, checking accounts, insurance, and mortgages to wealth management, loan services, commercial lending, and beyond. The financial institutions that have unlocked this potential in their teams are emerging as leaders. The rest are missing opportunities.
Industrial and Manufacturing
The Manufacturing and Industrial sales industries face extreme challenges in today’s environment. An overcrowded marketplace is becoming more and more competitive, leading to commoditization and well-informed buyers who seek out the lowest price. Unfortunately, salespeople are often selling to a middleman who is more concerned about price, speed, and availability of a product rather than quality.
As a manufacturer, the success of your business often lies in the hands of your distribution network and their sales representatives. An underperforming distribution network or manufacturer’s representative can cut growth and cause your organization to lose precious market share. Providing your sales talent or distributors with product training simply isn’t enough to help you achieve your revenue targets or company goals.
Your salespeople can no longer sit back and take orders. They need to be proactive in finding buyers, selling higher, and winning sales. At Tyson Group, we help Manufacturing and Industrial product companies boost their sales and see real results.
From prospecting and consultative selling to negotiating and closing, your sellers need the right skills to succeed in sales. We offer a full suite of sales training programs to give your team the skills they need to consistently find and win new business.
Selling in the Agriculture industry presents its own set of unique challenges. From farmers and growers to farm machinery manufacturers and dealers, from ag-tech companies to livestock handlers, all involved face a whole host of pain points. This is due to a multitude of inherent risks including globalization, world health issues, land-use disputes, labor shortages, logistics and transportation dilemmas, climate change, emerging start-ups, and the double-edged sword of ever-evolving technology.
Whether selling direct or through distribution, Ag sales professionals are challenged to sell in a highly volatile market, where purchasing is based on maximizing yield and minimizing input cost. And where profitability is often unpredictable. Tyson Group understands selling in the Agriculture industry. We know that sellers must elevate the conversation beyond product and solution expertise and become trusted business partners. They must help customers navigate the pressures of big manufacturers and the demands of shareholders to adapt, grow, and create lasting sustainability.
Our tailored sales training programs will teach your sales teams how to differentiate from the competition and establish trustful, long-term relationships with customers. We’ll teach them how to navigate complex pressures from competitors, shareholders, and market conditions. We’ll show them how to guide buyers to long-term, sustainable, profitable decisions. And best of all, we’ll show them how to not only build value, but sell more at higher margins. Are you ready to begin building a strong, productive sales team primed for success in the Agriculture industry?
Selling Professional Services is unlike selling in any other industry because your product isn’t tangible. Buyers can’t see, touch, or feel what you’re selling. Not to mention, most professionals have difficulty coming to terms with being a salesperson. After all, selling is not what they signed up for! Professional Service sales organizations face an increasingly competitive landscape in today’s world as new businesses look to capture their piece of the market share. That means customer expectations are not only continuing to grow but are becoming more complex as well.
Professional Service firms realize that they can no longer rely on passive sales strategies and wait for customers to walk through the door. They need a selling edge. That is where the Tyson Group comes in.
Whether you are looking to unleash your leaders and business developers’ sales potential or build your client base and expand client accounts, Tyson Group is your expert in sales training techniques for those in the Professional Services industry.
We’ll teach your team to succeed with business development and in bringing in their client base. We’ve worked with Professional Services firms of all shapes and sizes, we know how to speak the language, and we teach professionals how to sell by demonstrating the value of their services.
Media and Advertising
The Media and Advertising industry are facing enormous challenges selling in today’s marketplace. Viewership and readership have fractured into slivered segmentation, and digital streaming revolutions make today’s sales landscape entirely unrecognizable compared to a decade ago. Advertisers are demanding a greater return on their investment, and they have more options than ever before.
Sales teams are seeing accelerated changes more than any other industry. Disruptive technology is creating a dynamic landscape in which priorities are constantly shifting. As better advertising models emerge, buyers are struggling to keep up. That means that sellers need to keep up, as well.
To stand out and keep up, salespeople in Media and Advertising must understand their customers’ mindset and up their sales game. Tyson Group is keenly aware of the paradigm shifts that have obliterated the old ways of selling in the Media and Advertising industries. We understand the obstacles and tailor a scaled solution to meet and address these unique challenges.
Most Real Estate organizations provide new agents with minimal sales training. Statistics show that over 60 percent of these agents sell one or fewer properties each year. It would help integrate agent hiring assessments, sales skills training, on-going coaching, and sales training programs for maximum results and impact.
For real estate organizations looking to improve sales productivity, sales management’s recurrent issue is how to close the gap between lower-performing real estate agents and high performers.
We can provide comprehensive sales training for real estate agents and companies. Our Real Estate sales training program is designed for the real estate market sales process and customized to each realty sales organization to motivate agents, jumpstart their selling skills, and teach them how to close.
Our training courses can help you prospect for buyers more efficiently and effectively. You’ll be able to develop powerful methods for landing more appointments and recruit committed, motivated agents into your Real Estate firm.
Healthcare and Pharmaceuticals
Selling Healthcare and Pharmaceuticals is unique compared to any other industry. Salespeople are often selling to intelligent, time-strapped buyers in a professional setting. And because Healthcare and Pharmaceutical companies are continually developing new products, their sales team needs to learn quickly, have an aptitude for science, and stay on top of what is happening in the medical world.
As the business environment has shifted due to COVID-19, Healthcare and Pharmaceuticals sales professionals’ likelihood of conducting traditional face-to-face meetings has dropped dramatically. Long gone are the days of spontaneous drop-ins and conversations to determine the prospect’s need or interest.
Sales teams in the industry need a more strategic approach that adds value to the customer and builds trust. Now is the time for sales leaders to seize the opportunity to differentiate and become the trusted partner who demonstrates an interest in the customer, their practice, and their patients while demonstrating sensitivity to the current environment.
Whether you need to unleash the sales potential of your pharma sales team, develop the skills of your sales managers, or onboard reps more quickly, Tyson Group can help. We speak your language. We know how to equip sales professionals to succeed in this new healthcare environment. This includes gaining access to key stakeholders, identifying business opportunities aligned with customer and patient needs, and tapping the massive, often overlooked opportunity in many Healthcare and Pharmaceutical companies to grow existing accounts.
Despite the change in the landscape due to COVID-19, people are starving for live—albeit safe—in-person events.
For tomorrow’s crowded meeting and event marketplace, your venue needs to stand out to sell. And that means creating mind-blowing pitches, killer proposals, and strategic positioning that put your property at the top of the list for both existing and prospective clients.
Tyson Group’s expertise in Live Event sales training enables and empowers sales directors, associates, and event teams to craft the strategies and tactics you need to succeed. From finding new leads, developing winning proposals, effectively negotiating a win-win agreement, and closing the sale, we’ll dissect the elements that go into a successful sales strategy for a wide range of event venues.
The Construction industry offers a unique set of selling challenges. This is mainly because your geographic reach only goes so far. That means your sales talent needs to have a firm grasp of the market, customer base, and competitors.
Selling construction services and building materials also comes with inherent challenges around bids, timelines, and navigating complicated decision processes. It is important to note that public and private customers can be very demanding. They are often price-conscious, have tight deadlines, require you to meet specifications, and now more than ever, safety is a critical concern.
Our Tyson Group sales training can keep your crews busy and operations full of a profitable backlog. Our sales techniques will help your sales team gain insight into the minds of your buyers and customers. We will help identify ways to differentiate yourself from the competition, learn strategies to open more substantial accounts, increase your average order size, and leave less money on the table.
Logistics and Transportation
It’s an exciting time to be selling in Logistics and Transportation. These industries alone account for roughly 10 percent of the US Gross Domestic Product, which calculates to $1.2 Trillion annually. Continued globalization is creating massive business opportunities across the nation at ports, distribution centers, rail hubs, and trucking companies; your services are needed by someone, somewhere, at this very moment.
Despite this kind of opportunity, there are multiple sales challenges. Buyers are more educated and aware of their options and continue to put pressure on price, leaving behind razor-thin margins. That means it’s more important than ever for sales professionals in Logistics and Transportation to position the value of their offerings to escape the commodity-driven sale.
At Tyson Group, we understand the industry-specific challenges inherent in the Transportation and Logistics industries. We know the ins and outs of supply chain management, information systems, order processing, warehousing, sourcing, and logistics management. We appreciate the critical relationships between supply and demand, price and volume, useless discounting, competitor positioning, relationship selling, and customer segmentation.
Our innovative selling strategies are designed to help salespeople navigate customer requests and deliver powerful solutions. You can count on us to tailor a sales solution to help you address your unique sales challenges.
Food and Beverage
The Food and Beverage Industry is expansive and diverse, with multiple sub-sectors and functions. At its core, the global Food and Beverage Industry makes up a multi-billion-dollar industry, with China leading the way ($19 billion annually), followed by the United States ($16.6 billion).
Despite these enormous figures, consumer demand and increased sophistication are causing Food and Beverage companies to spend more to reformulate existing products and create new products. This has increased the need for better product training for sales teams. Global players faced the greatest struggle in this area, as 13 of the top 25 Food and Beverage firms experienced revenue declines over the past few years, with a third of those companies also seeing lower profits. Not surprisingly, the most critical factor to a Food and Beverage company’s bottom line is its sales talent.
Tyson Group has experience serving the Food and Beverage industry for decades, and nobody understands the unique circumstances your industry faces like we do. For most suppliers in the Food and Beverage industry, stagnating sales happen because you do not have the sales skills you need to target and acquire new clients. Our sales training will enlighten and empower your sales team so they consistently hit goals and increase revenue. Our proven process will improve sales performance and provide the knowledge and tools to target and approach new prospects, so increased revenue continues to flow. The bottom line is that with Tyson Group, you’ll finally have that competitive edge you’ve been looking for.
B2B Complex Sales
B2B and Complex Sales come with their breed of challenges. You’re often selling high-dollar value goods or services, which can be difficult to explain concisely. Additionally, you’re often selling to multiple buyers. To keep pace with changes in the buying process and remain ahead of the competition, successful B2B organizations must ensure their salespeople are agile and strive for continuous improvement. Yet, for many B2B sales organizations, ongoing skill-building is not an easy task.
In a world where change is constant, the most successful B2B sales organizations are the ones that are highly skilled and can get ahead of buying trends. That’s why they turn to Tyson Group. We understand that superior sales skills and in-the-moment agility ultimately drive B2B sales with the buyer.
We specialize in helping companies who face complex sales cultivate the sales potential of their teams. Identifying the right skills, people, path, and metrics to measure takes planning and expertise. It takes decades of success. It takes experience and a winning mentality. It takes Tyson Group.
The insurance industry faces a multitude of complex sales challenges. The products and services are high-dollar value and cannot be seen. And realistically speaking, you’re selling to buyers’ fears.
Successful insurance companies aren’t necessarily selling the product as much as selling their expertise, trust, and ideas. That means Insurance sales talent requires a range of skills to position the value of intangible, complex, and abstract products. These challenges are only intensifying as the industry experiences the dynamics of fast, affordable, digital solutions entering the marketplace. Additionally, buyers are becoming more educated and know they have more choices. While strong relationships used to be the name of the game in the Insurance industry, that’s just not enough to win the sale in today’s world.
At Tyson Group, we understand the industry-specific challenges Insurance sales organizations face. Our sales trainings help Insurance companies and agents improve their sales results dramatically by implementing a proven process with customer-centric solutions that address their underlying needs more effectively than the competition. Success in Insurance sales comes from understanding the buyer’s journey, reaching all stakeholders, and shaping value perceptions.
Sales Strength Finder
Tailored Sales Assessment & Interview Guide
Tyson Group’s Sales Coaching Blueprint includes two unique tools: a Tailored Sales Assessment and our proprietary Sales Leader Interview Guide, each of which we custom fit for your organization and its prospects.
Use the sales assessment to improve your existing team’s potential and use the interview guide to ensure your next hire is your newest top earner.
Selling is a game. Stop playing with a handicap. Start winning more business today.
Unleash the Potential of Your Sales Team
Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.