6 Powerful Ideas That Will Make You a Master of Cold Calling

cold calling tips tyson group phone and notes

This post on cold calling was originally published on Oct 6, 2015  and updated on June 26, 2019.

When making cold calls and opening sales calls on the phone, you need guideposts, touch points of some kind to help guide your interaction.  Now, some sales trainers would say you need a script when cold calling. However, I think a cold calling script is too rigid. A sales rep must be flexible and address people where they find them mentally and attitudinally, not where the script says your prospect should be. 

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Are you reaching new business goals?

The internet has forced businesses to approach potential customers in such a way that sales have completely changed in the world of technology.  With all we have at our fingertips, the sales process should only get easier, not harder.

The keys to success are to have clean and accurate data, and have a solid process in place. While technology is making it easier to do this, we’re also getting inundated with calls and emails.   Continue reading