Proof. Results. Testimonials.
Tyson Group has a winning track record of helping companies achieve their goals. Over the past 30 years, we have come up with unique solutions for our clients from different industries. But don’t take it from us! See what some of our clients have to say below.
The ClientThe Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth metroplex. The Cowboys compete in the National Football League as a member club of the League’s National Football Conference East division.
The ChallengeAlthough the Cowboys may be America’s Team, they still operate with many of the same challenges of other sales organizations. The Cowboys operate in an extremely competitive market and are faced with elongated sales times, fierce competition, and pipeline growth.
The SolutionTyson Group has worked with the Dallas Cowboys Partnership Team for over ten years. During that time, we have helped them analyze successful and failed deals to identify trends and improvement areas. They have been able to implement new objectives at various points of the sales processes and learned how to present solutions to potential buyers.
The ResultUltimately, we were able to help the Cowboys reduce sales cycle time by 20 percent, increase the speed of certain deals by creating sales momentum, and increased their ability to resolve sales objections by using more effective sales negotiation techniques.
The ClientMcGohan Brabender is one of the largest independent health insurance brokers in Ohio and Indiana.
The ChallengeIn the competitive employee insurance industry, market share and competition are a daily concern. The two key challenges for sellers are getting in front of high-potential prospects and scouting, recruiting, and developing sales producers.
The SolutionTyson Group created a blueprinted onboarding system to hire new, young sales producers. We created a sales skill profile that identifies candidates with the best odds of success. We then provided sales training where they learned how to prospect and win time on their targets calendar. Over the next year, we worked with new hires to focus on foundational and advanced selling skills.
The ResultMB was able to increase its market share and improved sales by 10 to 20 percent. We also created scalable, repeatable sales processes to develop young salespeople, which allowed MB to cultivate a new generation of high-performing salespeople and potential partners.
The ClientTopgolf is a global sports entertainment company headquartered in Dallas, Texas, with locations throughout the US, UK and Australia.
The ChallengeTopgolf made a significant investment in their sales department in the hopes of creating and reinforcing consistency in their sales training and coaching.
The SolutionTyson Group developed a “Train the Coach” model comprised of a comprehensive and vigorous sales training process. Topgolf then selected candidates and sales managers to complete the training to better teach, facilitate and coach sales talent.
The ResultTopgolf now has a highly trained team of Sales Managers who are certified to coach incoming sales talent at the ground level. These managers now have effective teams who are experts in their field that can support them by helping with daily tasks and coaching their fellow teammates through the sales process.
The ClientTurner Construction is an American construction company with a presence in twenty countries. As of 2019, Turner was the largest domestic contractor in the United States, with a $11.77 billion revenue in 2017.
The ChallengeTurner's non-traditional sales force includes engineers, non-direct sales influencers, and consultants. Their challenge was to scale and growing different verticals in their portfolio. Our goal was to develop skills and tactics that would improve sales cycle time, allow them to get in front of more high-value targets, facilitate more profitable sales meetings, and foster more effective sales negotiations.
The SolutionTyson Group began the project by assessing the sales team, which included engineers and project managers. Based on the sales assessment results, we created a Talent Audit that identified skill gaps, strengths, and opportunities to upskill. Each participant received an individual coaching session to review their assessment results and were presented with an action plan. Tyson Group developed and delivered in-person training with the skill gaps identified that focused on the areas needing improvement, facilitating meetings, questioning flow, overcoming objections, and more effective negotiation skills.
The ResultIn the end, the sales team was better equipped to quickly drive a project and decrease sales cycle time.
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