Case Studies

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Proof. Results. Testimonials.

Tyson Group has a winning track record of helping companies achieve their goals. Over the past 30 years, we have come up with unique solutions for our clients from different industries. But don’t take it from us! See what some of our clients have to say below.

Dallas Cowboys

The Client

The Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth metroplex. The Cowboys compete in the National Football League as a member club of the League’s National Football Conference East division.

Dallas Cowboys

The Challenge

Although the Cowboys may be America’s Team, they still operate with many of the same challenges of other sales organizations. The Cowboys operate in an extremely competitive market and are faced with elongated sales times, fierce competition, and pipeline growth.

Dallas Cowboys

The Solution

Tyson Group has worked with the Dallas Cowboys Partnership Team for over ten years. During that time, we have helped them analyze successful and failed deals to identify trends and improvement areas. They have been able to implement new objectives at various points of the sales processes and learned how to pitch solutions to potential buyers.

Dallas Cowboys

The Result

Ultimately, we were able to help the Cowboys reduce sales cycle time by 20 percent, increase the speed of some deals by creating artificial momentum, and increased their odds of resolving sales objections by using more effective negotiation techniques.

McGohan Brabender

The Client

McGohan Brabender is one of the largest independent health insurance brokers in Ohio and Indiana.

McGohan Brabender

The Challenge

In the competitive employee insurance industry, market share and competition are a daily concern. The two key challenges for sellers are getting in front of high-potential prospects and scouting, recruiting, and developing sales producers.

McGohan Brabender

The Solution

Tyson Group created a blueprinted onboarding system to hire new, young sales producers. We created a sales skill profile that identifies candidates with the best odds of success. We then provided training where they learned how to prospect and win time on their targets calendar. Over the next year, we worked with new hires to focus on foundational and advanced selling skills.

McGohan Brabender

The Result

MB was able to increase its market share and improved sales by 10 to 20 percent. We also created scalable, repeatable processes to develop young salespeople, which allowed MB to cultivate a new generation of high-performing salespeople and potential partners.

Topgolf

The Client

Topgolf is a global sports entertainment company headquartered in Dallas, Texas, with locations throughout the US, UK and Australia.

Topgolf

The Challenge

Topgolf made a significant investment in their sales department in the hopes of creating and reinforcing consistency in their sales training and coaching.

Topgolf

The Solution

Tyson Group developed a “Train the Coach” model comprised of a comprehensive and vigorous training process. Topgolf to selected candidates and sales managers to complete the training to better teach, facilitate and coach sales talent.

Topgolf

The Result

Topgolf now has a highly trained team of Sales Managers who are certified to coach incoming talent at the ground level. These managers now have effective teams who are experts in their field that can support them by helping with daily tasks and coaching their fellow teammates through the sales process.

Turner Construction

The Client

Turner Construction is an American construction company with a presence in twenty countries. As of 2019, Turner was the largest domestic contractor in the United States, with a $11.77 billion revenue in 2017.

Turner Construction

The Challenge

Turner's non-traditional sales force is included engineers, non-direct sales influencers, and consultants. Their challenge was to scale and growing different verticals in their portfolio. Our goal was to develop skills and tactics that would improve sales cycle time, allow them to get in front of more high-value targets, facilitate more profitable sales meetings, and foster more effective negotiation.

Turner Construction

The Solution

Tyson Group began the project by assessing the sales team, which included engineers and project managers. Based on the assessment results, we created a Talent Audit that identified skill gaps, strengths, and opportunities to upskill. Each participant received an individual coaching session to review their assessment results and were presented with an action plan. Tyson Group developed and delivered in-person training with the skill gaps identified that focused on the areas needing improvement, facilitating meetings, questioning flow, overcoming objections, and more effective negotiation skills.

Turner Construction

The Result

In the end, the sales team was better equipped to quickly drive a project and decrease sales cycle time.

Unleash the Potential of Your Sales Team

Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.