Selling Is An Away Game

The best salesperson with the best process wins

No matter what your product or service is, you must have an effective method for selling it in order to succeed in the marketplace. In his book Selling Is An Away Game, veteran entrepreneur and sales trainer Lance Tyson combines his decades of experience into a concise guide to effective selling.

This guide lays out Lance’s proven, predictable process for selling in any industry. The methods described in Selling Is An Away Game are designed to overcome the difficulties of today’s marketplace. Through this book you will learn:

  • The common denominator of successful salespeople
  • A proven six-step sales process for consistent success
  • The keys to becoming a master negotiator

Though focused on the sales process, this guide is driven by results. The methods and tactics described in Selling Is An Away Game are time-tested and have brought success to sales teams around the world. Take your success to the next level (and keep it there)! Order your copy today.

Order Your Copy!

Praise For The Book

The process that Lance is sharing in this book has been the driver of over $5 billion in acquisitions for new NFL stadium projects we have partnered on in Dallas, San Francisco, Atlanta, Los Angeles, and Las Vegas. The content is not rhetoric and theories, but best practices that have been put to the test and lead to success at the highest level.
Mike Ondrejko,
President of Global Sales, Legends
Lance knows sales. He knows there is no magic elixir for successful salespeople because they get ahead by developing and practicing their game. Using the skills he developed over decades in the marketplace, Lance teaches the entire sales continuum from qualifying prospects to overcoming objections to closing the deal. Our company benefitted from Lance’s methods and you will too. Read this book and take advantage of Lance’s time in the trenches—selling truly is an away game.
Michael J. Kuntz,
Executive Vice President, Turner Construction