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3 Steps to Gaining a Competitive Edge in Sales

competitive edge through sales diagnosis by tyson group

This article was originally posted on May 1, 2019 by Lance Tyson in SellingPower 

I recently made a visit to the orthopedic surgeon to check in on a shoulder issue. I didn’t walk in the door wanting to sign up for surgery.

After spending a bit of time in the waiting room, I was led back to another part of the office, where a nurse practitioner asked me a number of questions about my health, took notes on my weight, temperature, and blood pressure and interviewed me about my health history. They gathered lots of information about me in order to help the doctor accurately evaluate my condition.

When Opening a Sales Call, You Need to Stop Doing These 2 Things

smart phone opening a sales call tyson group

Sales reps are still being taught old school tactics that don’t work in today’s digital business environment. In a previous post, I reviewed how the much maligned cold call has become ineffective because of the outdated practices still being used to execute them.

The same can be said for opening a sales call. If you want to to be effective when opening a sales call, you need to drop the old-school behaviors that some organizations are still teaching.  Here are two examples of behaviors you need to stop right now when opening a sales call.

How to Sell Like a Professional in Today’s Environment

tyson group sales podcast sales game changers

Sales Game Changers Podcast Episode 171 features Lance Tyson

What does it take to succeed in today’s complex sales environment? What do you need to break into the top 10% or even 20% when selling premium suites for national sports franchises, or big-ticket luxury items, or top end experiences and events?

In this episode, Fred Diamond, host of the Sales Game Changers podcast, runs through a variety of questions like these with Lance Tyson, CEO of Tyson Group, and author of Selling is an Away Game. If you want tips that will put you on the field of play and supercharge your sales game, then put in your earbuds, buckle up your seat belt, and get ready for a rapid-fire one-on-one that will change how you approach developing your sales team as well as your career. 

You can find Fred Diamond’s Sales Game Changers podcast here. Give it a listen today.

Boost Opening Your Sales Process with Technology


sales process technology tyson group

This post on the sales process was originally published on Aug 28, 2017 and updated on Aug 7, 2019.

Here’s a question you need to ask yourself about your sales process: If my salespeople could get in front of more qualified buyers, how much more could they sell?

In all of  my training sessions and sales activity over the years, here’s something I’ve noticed:

When it comes to training their salespeople, most companies are product and service heavy, but sales process poor. If you look at the typical training programs a company puts its people through, you’ll see a lot of attention given to product and service education, product positioning, etc. A lot less attention is given to the actual sales process, which involves organization skills, communication skills, and prospecting techniques, to name a few.

How to Tell Genuine Sales Objections from Insidious Put-Offs

sales objections put-offs fingerprints

Here’s a question about sales objections I encountered a lot when we did lead generation work:

I keep running into objections before I even have a chance to introduce myself. What is the best way to overcome “I’m too busy,” “I do not have time” or “Call back in two months?”

One of the challenges we face with sales objections is knowing when we have a bona fide objection as opposed to the prospect simply trying to get rid of us. 

The One Prospecting Idea You Need to Know as a Coach

spiderweb creating a network for prospecting in a company

Salespeople pursuing a single point of contact when prospecting is like an engineer designing a system with a single point of failure. One mishap and your whole project crashes!

When Prospecting, Don’t Create a Single Point of Failure

My director of technology once told me about an experience he had in the early creation days of our call center. He said he had called into a local manufacturing company and was hooked up with the director of sales. He had done everything right, moving the relationship towards selling a set of training programs for the company’s sales team.

6 Powerful Ideas That Will Make You a Master of Cold Calling

become the master of cold calling

When making cold calls and opening sales calls on the phone, you need guideposts, touch points of some kind to help guide your interaction.  Now, some sales trainers would say you need a script when cold calling. However, I think a cold calling script is too rigid. A sales rep must be flexible and address people where they find them mentally and attitudinally, not where the script says your prospect should be.

Unleash the Potential of Your Sales Team 

Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.