Year: 2021

Never Battle With the Buyer

Resolve Objections With Points of Agreement to Increase Sales Performance If you look at any negotiation process, there’s a lot of wording out there about battling an objection. Now I’ve watched a lot of high-level negotiators in my life. But I’ve never seen high-level lawyers or high-performing salespeople battle.

Want More Sales? Sell Less

Increase Sales Metrics by Targeting Solutions A buyer’s inherent objection that all high-performing salespeople deal with is doubt. I don’t mean doubt in the salesperson’s abilities or solution necessarily, though that certainly is a real factor. I’m talking about the buyer, the prospect, the patient, doubting whether or not they even have an issue that …

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Oh Yeah? Prove it!

Drive Sales Effectiveness by Using Evidence Once a salesperson has diagnosed the buyer’s problem correctly, he or she needs to present the right prescription in such a way that it persuades the buyer to see value in the solution or opportunity. A high-performing sales team knows they need to gain the high ground in order …

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2021 Silver Stevie Award for Sales and Customer Service

Tyson Group Wins Stevie® Award for Sales Consulting Firm of the Year

With a nation struggling to go back to “business as usual” in a no-contact era, sales efficiency has never been more critical. Press Release: Tyson Group DUBLIN, Ohio, February 10, 2021  – Tyson Group competed against some of the industry’s best sales consulting firms to win this year’s Stevie Award. Winning the Silver Award for …

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Tyson Group wins a Stevie® Award in the 2020 Stevie® Awards for Sales & Customer Service

Tyson Group, a Leading Sales Consulting Firm, Wins Silver Award in 2020 STEVIE® Awards for Sales & Customer Service.   Press Release: Tyson Group Columbus, Ohio – March 4, 2020 – Tyson Group was presented with the Silver Stevie® Award in the category of Sales Consulting Practice of the Year in the 14th annual Stevie …

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Training Industry 2020 Announces– Tyson Group –As B2B Sales Training Company To Watch

Press Release: Tyson Group TRAINING INDUSTRY 2020 ANNOUNCES – TYSON GROUP – AS B2B SALES TRAINING COMPANY TO WATCH DUBLIN, OH – May 5, 2020 – In a year marked by uncertainty, sales organizations in entertainment, travel, membership, real estate, and other key industries seek to optimize performance. Ohio based Tyson Group, a leader in …

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Sell Them a Hole

Encourage Sales Talent to Think Through The Prospect’s Mind When you are doing a little do-it-yourself project on the weekend and you find you need to make a quarter-inch hole in the wall, you go to the hardware store. Why? Are you buying a quarter-inch drill bit, or are you really buying a quarter-inch hole? …

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