Yes, There Are Stupid Questions

ask directional questions not stupid questions - tyson group

Gain High Ground with Directional Questions to Improve Sales Performance Metrics

You don’t find your way to the Apple Store by mistake. You went there for a reason. If you make your way onto a car lot, you didn’t just wander there by accident. But the first thing most salespeople ask is: “Can I help you?”

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Sell Them a Hole

drill bit - sell the results of your product tyson group

Encourage Sales Talent to Think Through The Prospect’s Mind

When you are doing a little do-it-yourself project on the weekend and you find you need to make a quarter-inch hole in the wall, you go to the hardware store. Why? Are you buying a quarter-inch drill bit, or are you really buying a quarter-inch hole? What the hell do you need a quarter-inch drill bit for unless you need the quarter-inch hole?

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