Encourage Sales Starters to Build a Strong Sales Team
Getting a two-way conversation going is crucial to increase sales effectiveness, and questions are a great way to do it. Let’s talk about Sales Starters. One time I was with one of my new hires, Ellen Valudes, at a meeting with a VP at Comcast. Sometimes pleasantries can take over a meeting, but Ellen is very gregarious and powerful communicator and I had coached her on that earlier.
As she was looking for her opportunity to bridge out of the pleasantries she said, “Did you know your salespeople are stealing from you?”
I looked over at her, jaw wide open, not knowing what to say.
With a pregnant pause, she continued. “Every time they go into a sales call without a plan and a process, they steal time from the prospect, and from Comcast.”
Ellen had both me and the VP at hello.
She went on: “Our meeting today is going to focus on ideas of how Comcast sales employees can leverage a predictable process to grow sales.”
The Sales Starter or Attention Getter is an opener. It hinges on the ability to gain favorable attention. To do this, you may compliment a prospect, ask questions, refer, educate, share information, or startle.
Having the right Sales Starter can create a great opening. And contrary to popular belief, there is no skill in closing; it’s all about a great opening.
For additional ideas on powering the sales process and building a high performance sales team, get your copy of Selling is an Away Game, available online at Amazon.