As I addressed in the previous post, much of your success as a salesperson will hinge on an effective sales starter. Contrary to the popular belief, there is no skill in closing sales – it’s all about creating a great opening. Your opening should quickly establish rapport with the prospect by engaging in brief pleasantries. But, you should also gauge how to make the best use of their time. Help them see that you value your time together. You’ll find substantial part of creating that value is understanding what your prospect really wants and why they want it.
Use a Sales Starter to Get Your Prospect’s Attention
Opening a sales call to get your prospect’s attention is no different than introducing yourself to someone of interest in your personal life. Both situations require authenticity, interest, and relevance.
In my training sessions and consultations, I find that many salespeople focus their attention on closing tactics. However, when you open your sales call correctly, execute your sales process in an above-board manner, and you wrap all of this in an effective sales presentation, the close happens effortlessly and naturally. Check out this example, showing when all of these items are aligned, the close happens naturally and organically. Continue reading →
Lance Tyson is an industry leader in sales training, development, and management. Selling is an Away Game is a must read for any sales professional, sales leader, or aspiring candidate in the industry.
Chief Revenue Officer, Tampa Bay Sports and Entertainment