How To Buy Sales Training

how to buy sales training content process methodology

Through the years, a variety of executives and managers have asked me, “How do you buy sales training?”

In early 2000, a very savvy HR Executive, Sheila Ireland, asked me this very question.  At that time, I was working for Dale Carnegie Training in Philadelphia.  I had all of my training models, like the Kirkpatrick model which measures ROI (Return on Investment), and I was ready to share my 4-step behavior model.

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