Our Mission

Our mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world.

Awards and Recognition

sellingpower tyson group award 2018IES Finalist for Excellence in Sales Trainingsellingpower tyson group award 20192020 Silver Stevie Winner for Sales and Customer Service Tyson Groupsellingpower tyson group award 2020Training Industry's 2020 Top Sales Training Companies


We’ll take a look under the hood of your organization, starting by assessing the strengths of your individual team members.


Once we understand your current and desired situations, our team will outline a path to success and create a tailored playbook to grow your team.


With our cutting-edge training programs, we will give your teams the tactics and strategies to maintain that competitive advantage in the marketplace.


We will coach your sales team to help you build a world-class sales team that can create a solid pipeline and overcome roadblocks.

Our Clients

Selling Is An Away Game Book Cover

Selling is an away game

A truly great salesperson has grit, perseverance, and a killer process. In his book, Selling Is An Away Game, Lance Tyson has compiled his decades of sales experience into a succinct guide to sales success. Lance’s tested and proven process is the key to achieving consistent, predictable sales in today’s complex and volatile market.

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Authority on sales & leadership

At Tyson Group, we share our vast knowledge at events around the world. Lance and his highly skilled team offer training and coaching that bring critical knowledge to sales teams charged with selling in any capacity.

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President & CEO

Lance Tyson is a veteran entrepreneur known for training sales talent for some of the biggest names in professional sports and entertainment. Lance Tyson has compiled over two decades of his sales experience to educate others on how to succeed themselves.