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WHEN SELLING IS THE ONLY SOLUTION

Experience. Innovation. Results.

WHEN SELLING IS THE ONLY SOLUTION

Experience. Innovation. Results.

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The Human Sales Factor Best Seller

FEATURED BOOK

CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST

Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human.

INNOVATIVE SALES TRAINING

Buyers have too many options when it comes to making a buying decision. Selling has become an away game, and salespeople no longer have the home-court advantage. When your salespeople show up in front of your prospects, they must be exceptional — cutting through the noise and distilling what matters most

That’s where we come in.
We train your sales talent to outperform the competition when the buyer is looking for substance and solutions. We’ve successfully trained organizations in competitive industries like Pro-Sports, Financial Services, Hospitality, and Manufacturing. That’s why Selling Power Magazine has ranked us as a Top Sales Training Company for the last three consecutive years. Do we have your attention? Learn more about how we can help you sell in a complex world.

MEET OUR TEAM

At Tyson Group, we believe that sales is a high-stakes team sport. We are proud to have been ranked a Top Sales Training Company by Selling Power Magazine and the sales training leader for America’s professional sports teams. Our talented team can offer expert consulting and training tailored to your companies’ unique and individual needs. Keep reading to learn more about who makes Tyson Group great!

AT YOUR SERVICE

Tyson Group has consulted and provided negotiation strategies for multi-billion dollar deals for the nation’s most prominent sports stadiums, developed high performance sales teams, and advised on incorporating sales methodologies for countless organizations. We are frequently sought out for our expertise in recruiting, training, and coaching the right sales talent to drive your organization to the next level. We have proven experience creating, establishing, and implementing organizational changes and new processes that help sales teams meet and exceed goals in a multitude of industries. Contact us today and let’s talk about what we can do for you and your team.

Contact Us For
A Free Consultation

Get the Book
Selling is An Away Game

Contact Us For
A Free Consultation

Get the Book
Selling is An Away Game

• Technology
• Financial Services
• Manufacturing
• Agriculture
• Professional Services
• Staffing/Recruitment

• Media
• Real Estate
• Health
• Transportation
• Live Events
• Construction

• Media
• Real Estate
• Health
• Transportation
• Live Events
• Construction

Our Award Winning Approach

The Proof Speaks for Itself…

Stevie Silver 2021
globee awards silver winner 2021
selling power top 20 2020

Featured Training Programs

Our program will help your team close large deals faster with Sales Negotiation Training. Today, sales professionals must work harder than ever to reach the final stage in closing a sale: the negotiation. The urge to close can overwhelm other aspects that should be taken into consideration, such as price for example. 

Our Complex Selling Program will give your sellers the skills to decipher the modern-day buyer’s unique and changing expectations. The skills and tactics taught at the Tyson Group will provide your sellers the process and tools they need to carry out a strategic analysis for an account by considering multiple factors to make the best decisions possible. 

The world has changed over the last year, and that means your team needs to adapt to meet the needs of the market and demands a shift in the way we engage with and sell to customers. Our training program will empower your team to learn the skills they need to sell virtually.

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Our mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world.  We work with the nation’s largest brands to develop talent and increase sales. Let’s talk.

News & Publications

Client Partnerships

The process that Lance is sharing in this book has been the driver of over $5 billion in acquisitions for new NFL stadium projects we have partnered on in Dallas, San Francisco, Atlanta, Los Angeles, and Las Vegas. The content is not rhetoric and theories, but best practices that have been put to the test and lead to success at the highest level.

Mike Ondrejko
President of Global Sales, Legends

Unleash the Potential of Your Sales Team 

Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.