WHEN SELLING IS THE ONLY SOLUTION
Experience. Innovation. Results.
Don’t let travel restrictions or canceled events impact your numbers.
Book a call with us today!

FEATURED BOOK
CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST
Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human.
INNOVATIVE SALES TRAINING
Buyers have too many options when it comes to making a buying decision. Selling has become an away game, and salespeople no longer have the home-court advantage. When your salespeople show up in front of your prospects, they must be exceptional — cutting through the noise and distilling what matters most
MEET OUR TEAM
AT YOUR SERVICE
Tyson Group has consulted and provided negotiation strategies for multi-billion dollar deals for the nation’s most prominent sports stadiums, developed high performance sales teams, and advised on incorporating sales methodologies for countless organizations. We are frequently sought out for our expertise in recruiting, training, and coaching the right sales talent to drive your organization to the next level. We have proven experience creating, establishing, and implementing organizational changes and new processes that help sales teams meet and exceed goals in a multitude of industries. Contact us today and let’s talk about what we can do for you and your team.
• Technology
• Financial Services
• Manufacturing
• Agriculture
• Professional Services
• Staffing/Recruitment
• Media
• Real Estate
• Health
• Transportation
• Live Events
• Construction
• Media
• Real Estate
• Health
• Transportation
• Live Events
• Construction






Drives Predictable Sales and Scale.
Our Award Winning Approach

We’ll take a look under the hood of your organization, starting with assessing the strengths of your sales talent.

Once we understand your current and desired situations, our team will outline a path to success and create a tailored playbook to grow your sales talent.

With our cutting-edge training methodologies, we will give your team the tactics and strategies to improve their sales effectiveness and maintain that competitive advantage in the marketplace.

COACH
Tyson Group provides the sales performance management that your team needs to perform in today’s marketplace. Our process guides sales leaders and their talent from assessment to training and long-term coaching, ensuring a commitment to sales effectiveness.
Featured Training Programs
Our program will help your team close large deals faster with Sales Negotiation Training. Today, sales professionals must work harder than ever to reach the final stage in closing a sale: the negotiation. The urge to close can overwhelm other aspects that should be taken into consideration, such as price for example.
Our Complex Selling Program will give your sellers the skills to decipher the modern-day buyer’s unique and changing expectations. The skills and tactics taught at the Tyson Group will provide your sellers the process and tools they need to carry out a strategic analysis for an account by considering multiple factors to make the best decisions possible.
The world has changed over the last year, and that means your team needs to adapt to meet the needs of the market and demands a shift in the way we engage with and sell to customers. Our training program will empower your team to learn the skills they need to sell virtually.
Latest Video
Our mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world. We work with the nation’s largest brands to develop talent and increase sales. Let’s talk.
News & Publications

Tyson Group Trounces the Competition with Recent Award Win
DUBLIN, Ohio, April 04, 2023 (GLOBE NEWSWIRE) — Tyson Group, the award-winning sales consulting, coaching, and training firm that serves some of the biggest names in

Tyson Group Brings Talent Assessment and Team Performance Strategies to ALSD
Two Major Players in the Sports Industry Team Up: Tyson Group Brings Talent Assessment and Team Performance Strategies to The Association of Luxury Suite Directors DUBLIN,

Tyson Group Wins Globee® Gold in the 2022 American Best in Business Awards
Tyson Group Named Gold Medal Winner in the 7th Annual 2022 American Best in Business Awards Dublin, Ohio, – June 2022 – Tyson Group announced today
Client Partnerships
















The process that Lance is sharing in this book has been the driver of over $5 billion in acquisitions for new NFL stadium projects we have partnered on in Dallas, San Francisco, Atlanta, Los Angeles, and Las Vegas. The content is not rhetoric and theories, but best practices that have been put to the test and lead to success at the highest level.

Mike Ondrejko
President of Global Sales, Legends
Unleash the Potential of Your Sales Team
Help your salespeople lead masterful sales conversations, build their pipelines, resolve rebuttals, increase win rates, negotiate the best agreements, and drive growth for strategic accounts with Tyson Group sales training and performance systems.